SHAH ALAM, SELANGOR – S P Setia Berhad (“Setia” or “the Group”) announced the launch of the Setia AI & Proptech Innovation Challenge, a key initiative under the Bengkel Inovasi GLC (BIG) Programme aimed at addressing two significant agendas: inclusive homeownership and improved construction quality. These agendas are instrumental to Setia’s mission of creating sustainable and inclusive communities.
The Malaysia MADANI agenda focuses on promoting equitable access to homeownership for all segments of society. By leveraging AI, Setia aims to streamline the homebuying process, making it more accessible and efficient for potential homeowners. This initiative underscores Setia’s dedication to ensuring that everyone can own a home, regardless of their background or financial status.
Datuk Choong Kai Wai, President and CEO of Setia opined, “Setia believes that the future of homeownership and construction is intrinsically linked to the transformative power of AI and technology. Through the Setia AI & Proptech Innovation Challenge, we are not just fostering innovation and collaboration; we are actively driving forward our vision of creating inclusive, high-quality housing that meets the needs of all Malaysians.”
“This challenge represents a significant step in our commitment to leveraging cutting-edge technology to address business challenges and improve the quality of life for our communities,” Datuk Choong added.
In line with these commitments, Setia invites innovative and capable startups to participate in the Setia AI & Proptech Innovation Challenge. This challenge is designed to identify and support startups that are developing AI and proptech solutions that align with the MADANI and BIG agendas. Selected startups will collaborate with Setia, gaining access to resources, mentorship, and potential investment to bring their innovative ideas to life.
Deepak Jayaraman, Antler Partner and Global Head of Ibex added, “S P Setia is demonstrating forward, pragmatic leadership, working directly with startups on real challenges that matter to the industry. Their approach to innovation is the kind of ambition Ibex exists to support; real problems, real collaboration, and measurable outcomes.”
Antler Ibex is the world’s first full-service vertical growth engine for established corporates. Backed by Antler, the world’s most active early-stage VC and led by a seasoned team of venture and growth specialists, Ibex helps corporates strategically engage with the $3.5 trillion global venture economy to unlock growth.
Meanwhile, the BIG agenda is dedicated to enhancing the quality of home constructions. Through the integration of AI technologies, Setia is committed to improving construction processes, ensuring higher standards of safety, durability, and sustainability. This agenda highlights Setia’s focus on delivering homes that not only meet but exceed the expectations of modern homeowners.
Interested startups are encouraged to apply for the Setia AI & Proptech Innovation Challenge which is available from1 August 2025 to 31 August 2025 via the F6S platform. For more details and to apply, please visit: https://www.f6s.com/setiaaiproptechchallenge/.