Cool, calm and confident — a timeless and enduring hue elegant in its simplicity.
After months of speculations, American colour company Pantone has announced the colour of the year for 2020 and it’s none other than Classic Blue, or Pantone 19-4052.
Classic Blue, a shade that’s slightly lighter than navy, was described as “a timeless and enduring hue elegant in its simplicity” and “suggestive of the sky at dusk”.
With the selection of this calming hue, Pantone hopes to bring a sense of peace and tranquillity to the human spirit.
“We are living in a time that requires trust and faith. It is this kind of constancy and confidence that is expressed by Pantone 19-4052 Classic Blue, a solid and dependable blue hue we can always rely on. Imbued with deep resonance, Classic Blue provides an anchoring foundation. A boundless blue evocative of the vast and infinite evening sky, Classic Blue encourages us to look beyond the obvious to expand our thinking; challenging us to think more deeply, increase our perspective and open the flow of communication.” – Leatrice Eiseman, Executive Director of the Pantone Colour Institute
This year also marks the company’s first-ever multi-sensory announcement, highlighting the sound, sight, texture, taste and scent that Classic Blue embodies — making it a truly immersive colour experience that anyone can enjoy.