31 July, KUALA LUMPUR – Having successfully bridged retailers and consumers for two decades, KIP Real Estate Investment Trust’s (KIP REIT or the Fund) community-centric malls, KiPMart, are now being rebranded as KIPMall. This momentous occasion today is marked by the unveiling of a brand new logo and brand identity as KIP REIT seeks to invigorate the communities with a fresh new look. The rebranding aims to better serve the communities and consolidate the group of malls which serves as a symbol of KIP REIT’s commitment to our shoppers and retailers alike. KIPMall will continue to operate across seven different locations to serve the communities with its one-stop shopping destination concept in the suburban areas across Malaysia.
Since inception, KIP REIT’s continuing mission has been to provide a one-stop shopping destination with the purpose of forging strong sense of community between the shoppers and retailers. The Fund’s management team is backed by decades of experience in the retail industry that constantly strives to find the synergies between the consumers’ needs and retailers’ objectives. With this mind, the team has successfully brought exciting partnerships with businesses such as Boat Noodles, King’s Confectionery, KFC, TeaLive, Teh Tarik Place, The Chicken Rice Shop, Lionmas, Mr. D.I.Y., Houz Depot, Watson’s, Toy World, Econsave, Family Store, Giant Supermarket, TF Value Mart and many more!
“Today, we are honoured and proud to launch our rejuvenated branding and identity that fully reflects our steadfast determination to serve our communities with our one-stop shopping destination concept in suburban areas. With the new logo, our shoppers will recognize it as their shopping destination of choice for their daily needs. Similarly, our local retailers can grow their businesses alongside KIP REIT’s larger and ever-expanding community of malls. KIPMall will continually seek to achieve sustainable economic growth within our areas of operations and beyond,” said Dato’ Chew Lak Seong, Managing Director of KIP REIT Management Sdn Bhd (the Manager of KIP REIT).
Dato’ Eric Ong Kook Liong, Executive Director of KIP REIT Management Sdn Bhd added, “Currently, our malls have brought together communities across seven different locations across Johor, Perak, Melaka, Negeri Sembilan and Selangor. We will continue to scale-up our operations and target to enlarge the total asset under management to RM1.5 billion within the next 5 years.”