UEM Sunrise enhances urban liveability at Kiara Bay through key collaborations


(Clockwise from top left, standing): Mr Hiroshi Watabe – Deputy Managing Director of AEON Big, Abdul Majid Akram bin Mohamed Mackeen – Head of Commercial Sales Enterprise of TM One, Ang Thing Jiun – Chief Technology Officer of TIME, Mohd Syukry Mohd Ali – Head of Security, Auxiliary Police Force (Central), Huzaimi Nor Omar – Director of Low Carbon Mobility of GreenTech, Ahmad Nizam Hassan – Chief Technical Officer of TNB Energy Services, Liong Kok Kit – Chief Operating Officer (Central) of UEM Sunrise, Kenny Wong – Chief Marketing Officer of UEM Sunrise, Anwar Syahrin Abdul Ajib – Managing Director/Chief Executive Officer of UEM Sunrise, Tan Sri Dato’ Yap Suan Chee – Chairman of Melati Ehsan Group, Jason Siew – CEO of WeChat Pay Malaysia, Noor Musaddik bin N A Moktar – Head of Solutions GTM of Celcom

5 February, KUALA LUMPUR – UEM Sunrise today took a big step forward in their efforts to solidify their urban liveability ecosystem concept in their flagship development, Kiara Bay, by announcing their strategic partnership with both local and international brands.

This first milestone of the integration of this concept will be bolstered by renowned brands such as AEON Big, Starbucks, Celcom Axiata Berhad (Celcom), Telekom Malaysia (TM), TNB Energy Services (TNBES), TIME dotCom (TIME), and in collaboration with technology platform provider, WeChat, through their preferred partner APAC Venture, providing their services in Kiara Bay.

Based on the international benchmarks of the Urban Liveability standard, Kiara Bay has meticulously incorporated unique features into its development to create a community with a healthy and thriving environment. These features can be grouped into six pillars: Mobility and Sustainable Accessibility, Education and Wellness, Diverse and Sustainable Local Economy, Technology, Culture and Environment, Liveable Neighbourhood and Inclusive Communities.

AEON Big and Starbucks will be the anchor tenants for the interim retail at Kiara Bay, while WeChat plans to set up a smart food ordering system which contributes towards the convenience and lifestyle. Celcom as the preferred connectivity and smart solutions provider, will work towards creating a digital ecosystem that are seamless for individuals, residences and businesses alike with its converged 5G solutions, which are expected ready to roll out as Kiara Bay’s development completes in 2023. In the efforts to be environmentally sustainable, GreenTech Malaysia and TNB Energy Services (TNBES) are installing multiple electronic vehicle (EV) charging stations around the 73-acre development.

Fixed-line telco providers TM and TIME have committed to providing complete fibre network solutions to meet customers’ demand for seamless high-speed internet. For security measures, there will be the Auxiliary police force to ensure safety in the area, hence, making it a desirable destination to experience life.

“Today, people are not just looking to buy houses. They want to live in a place that is convenient, connected, and is part of a larger community,” said Anwar Syahrin Abdul Ajib, Managing Director and Chief Executive Officer of UEM Sunrise Berhad. “Hence, we are committed to conscientiously creating the most value for our customers to find their happiness through the consistent innovation in our product design and development.”

“The collaboration that we are building today with these brands is a testament to that commitment. We are definitely very proud of them because they are experts of their respective industries, and individually, their products and services contribute towards the collective ambition of making Kiara Bay a liveable city for all.”

In October, UEM Sunrise unveiled the masterplan of its latest flagship project, Kiara Bay, that will be jointly developed with Melati Ehsan Group. Located in the heart of Kepong, this 73-acre integrated township offers elevated living by the waterfront given its proximity to the Kepong Metropolitan Park.

“Being next to a park is a key differentiator for Kiara Bay because of its green lung and lake access,” Anwar added. He also believes that this self-sustaining development is one that will be the icon of Kepong because it leverages UEM Sunrise’s experience as master developers with landmark projects such as Mont’Kiara and Puteri Harbour in Johor.

“Bearing the name Kiara Bay, there are expectations and brand promises. Now it is all about delivering them,” quoted Anwar.

Kiara Bay’s first phase of development, which consists of the residential units was launched last November and is targeted for completion middle of 2024. The Residensi AVA units have built-up areas ranging from 813 sq ft to 1,285 sq ft priced between RM567,800 – RM 946,800.