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“This is the New Us”: Mah Sing Group Introduces New Logo and Tagline


“This is the New Us”: Mah Sing Group Introduces New Logo and Tagline

Kuala Lumpur, 2017 – Mah Sing Group Berhad (Mah Sing) unveiled its new corporate logo during the Group’s annual dinner at Majestic Hotel, Kuala Lumpur. The launch of the Group’s new logo is the visual representation of Mah Sing’s group-wide transformation programme and marks the next phase of its journey in the property industry.


New Identity – Presenting a New Logo & Vision

Mah Sing’s new logo was designed by an award-winning Australian brand consultant, Traffic, who worked closely with multiple departments within the Mah Sing team. This new logo is the company’s third logo since its inception and it symbolises Mah Sing’s identity, a company that strives for excellence in product delivery, quality, customer service and customer care.

The new logo has a familiar feel to it with its vibrant red colour which represents luck, courage, passion and happiness. The name ‘Mah Sing’ was also retained as a significant amount of goodwill and trust has been associated with the name for over the past 50 years. While representing a corporate face, the new logo has a specifically designed logotype which includes a hint of playfulness that signifies Mah Sing as an approachable company.

The concept behind the new logo is in-line with Mah Sing’s group-wide transformation which started in 2015. In 2016, the Group embarked on a Cultural Transformation programme and unveiled its new company vision; “Inventing Future Living That Enhances Quality of Life”.


‘Reinvent Spaces. Enhance Life.’ – A new tagline which permeates everything we do

“As we put on a new look, we rethink our purpose. Our tagline is ‘Reinvent Spaces. Enhance Life’. We want to be a meaningful corporation for now and the future. Now, in everything we do, we want to firstly, enhance life. We want to ensure all live well; our customers, our people and our stakeholders,” shared Tan Sri Dato’ Sri Leong Hoy Kum, Group Managing Director of Mah Sing Group.

‘Reinvent Spaces’ means that the Group aims raise the bar of future living by recreating living spaces, work spaces, business spaces, social and community spaces with innovative design and functionality.

With all the effort put in to reinvent spaces, the Group will be able to improve and add value to the standard of living of the community, hence fulfilling the second part of its tagline ‘Enhance Life’.

A good example of the Group’s effort in reinventing spaces that enhance life is the Icon City, Petaling Jaya development. Mah Sing acquired the 20-acre land, which was an Electrical & Electronics manufacturing facility before it moved to other premises. The Group then redeveloped the brownfield site into an integrated commercial development. In fact, the Group further pushed its boundaries with its effort to make Icon City into a green sustainable development. The project was among the first in the country to be awarded three green certification bodies, Leadership in Energy and Environment Design, (L.E.E.D.), Green Building Index (GBI), Malaysia and The Green Mark of Singapore. It has also recently obtained the MSC Malaysia Cybercentre status.

To ensure that design meets functionality, all aspects of the Group’s products such as space planning, interior layout, place making and developing a self-sustaining community will be enhanced with the aim to provide better quality of life.


Achieving Mah Sing’s Vision by EmPOWERing Its Staff

In order to achieve Mah Sing’s new vision, Mah Sing will be focusing on empowering its staff towards personal and professional growth. The Group introduced its POWER statement which stands for Performance First, Ownership, Well-Being, Empowerment and Resourcefulness as part of its continuous learning programme to train staff and uphold the company’s values.

To create a more vibrant environment, Mah Sing is renovating its headquarters in Wisma Mah Sing, Jalan Sungai Besi which will be known as MS@Work. The design philosophy features various modern layouts that appeal to millennials such as open space concept, fun meeting rooms, collaborative breakout areas and colourful pantries to encourage a more innovative mindset and conducive work environment. The renovations are expected to be completed in mid 2017.

Tan Sri Dato’ Sri Leong shared that, “We understand the importance of our staffs’ well-being in the company. We have a high percentage of millennials in our workforce and we believe that addressing their needs are important. We are transforming our company so that both new and experienced staff will be able to achieve a better personal and career growth.”


What else is new in Mah Sing?

Tan Sri Dato’ Sri Leong said, “I would like to steer Mah Sing to be a meaningful conglomerate for us and our future. With the launch of our new logo, tagline and vision, we are instilling a new mindset that will permeate everything we do.”

“Our main objective is to enhance life by improving or adding value to the quality of life of our customers, staffs and our stakeholders. Moving forward, our development strategy will focus on enhancing lives,” Tan Sri Dato’ Sri Leong added.

Tan Sri Dato’ Sri Leong shared, “I would like to thank our loyal customers who have supported us throughout the years. We have a well-established loyalty programme that will be enhanced to deliver an improved customer experience. The Group will also be playing its part to educate first time home buyers and teaching them how to make informed decisions on purchasing a home as well as educate them on investment planning for their future. With our constant opportunity to connect with the public, we believe we have a duty to educate effectively and responsibly.”

Tan Sri Dato Sri Leong added, “We care for the people, the environment and the world at large. We will continue to uphold our promise to deliver quality in our products, services and all that we do as building and maintaining this trust is vital for the long-term success for a business such as ours.”


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