SETIA ALAM – Ushering in the Year of the Snake and festive season, S P Setia Bhd (“Setia” or “the Group”) has introduced its Setia Chinese New Year (CNY) 2025 campaign with plenty of fun-filled activities and offers.
Capturing harmonious moments shared with loved ones, the month-long, multi-tiered campaign embodies Setia’s spirit of togetherness and will be showcased across all Setia’s eco-townships, developments and media platforms.
Setia Chief Commercial Officer Christinne Lim shares: “Setia CNY 2025’s theme is inspired by the word hé (合), which refers to the harmonious blend of people, ideas, spaces, and moments – all coming together as one.”
“To translate the essence of hé into a Chinese phrase, we have chosen “Wàn zhòng hé yī gòng chuàng fú qì” (万众合一共创福气), which means “Harmony Together, Prosper Together” as our tagline,” she adds.
Setia Group Branding & Marketing General Manager Adelene Wong concurs, adding, “Prosperity holds true meaning when it flourishes with harmony, and Chinese New Year is the perfect occasion to honour and celebrate this value.”
“At Setia, we believe that for prosperity to truly thrive, harmony must begin in the spaces where we live, learn, work, and play together.”
Trending beats for the season
During this festive season, Setia has introduced its own iconic CNY song called 安居乐业 (Ān Jū Lè Yè), which is available on Spotify, and signature music video with #TeamSetia talents on YouTube via the links:
• youtube
Imbued with cheerful, modern beats and easy-to-follow, trending dance moves for all family generations, with the hashtag #HarmonyTogetherProsperTogether across all Setia’s social media platforms on Facebook, Instagram and TikTok.
Open houses with Refer & Reward angpaos worth up to RM8,888
Along with the ongoing campaign, Setia will host entertaining CNY open houses across its sales galleries in Klang Valley, Penang, Johor and Sabah from January 11 to February 16, 2025.
The list includes Setia Tropika Sales Gallery on January 18 and January 19; Setia Welcome Centre @ Aeropod on February 6; Setia Eco Glades Lifestyle Gallery, Bandar Kinrara Welcome Centre, Setia AlamImpian LakePoint Gallerie, D’Network @ Setia Eco Park and Setia Experience Centre @ Setia Fontaines on February 8; and Setia Eco Templer Sales Gallery on February 9.
This will be followed by Setia Warisan Tropika Welcome Centre, Setia International Centre @ KL Eco City, Setia Alamsari Welcome Centre and Setia Alam Sales Gallery, Temasya Glenmarie Welcome Centre, Setia Bayuemas Welcome Centre and TRIO Sales Gallery on February 15; Setia EcoHill Welcome Centre on February 16, 2025.
The open houses will offer plenty of fun photo opportunities, fun lantern-making workshops, exclusive property deals, personalised gallery tours with the friendly Setia sales team, and more prizes up for grabs.
Concurrently, Setia is offering Refer & Reward angpaos that are up to RM8,888, which runs until February 28, 2025.
Referrers of new Setia purchasers will receive RM8,888 upon successful referrals to Setia properties. They may register their referrals now via Setia’s signature app, Setia Go!
Meanwhile, Setia presents its festive games Scratch-Off CNY Blessings Game where players embark on a journey to uncover their blessings for the New Year, they may scratch to reveal their blessings whether it is fortune, luck, health and others via SetiaCNY2025Blessings.
The Group is also featuring its Setia CNY 2025 mobile wallpapers, WhatsApp stickers with its vibrant mascot Eco eco, ZipZap Prosperity Game and more. For further information on this entire campaign, please visit www.spsetia.com/cny