18 July, KUALA LUMPUR – Eupe has marked another key milestone in its strategic expansion into Kuala Lumpur with its first project – Novum at South Bangsar – ‘topping out’ this week.
In Novum’s case, the milestone means construction of the three-tower project has now reached Levels 41, 32 and 38 of Tower A, B, and C respectively.
To celebrate the milestone, Eupe has unfurled a six storey-high giant banner on the façade of Novum which reads: “Believe and You Can Achieve”.
Eupe’s Group Managing Director Dato Beh Huck Lee said reaching the milestone was an achievement worth sharing with the tens of thousands of commuters who travel past the project
each day.
“We’re a small but determined property developer with a strong belief in what we are trying to achieve,” Dato Beh said.
“The message behind the banner is something everyone can relate to – if you have a dream and you’re prepared to work hard for it, you can make a mark.”
“We want to tell everyone their dreams are worth pursuing.”
Dato Beh also said the prime location of the Novum project beside one of KL’s most travelled thoroughfares meant from the outset, Eupe was determined to design and build a project with a strong and lasting iconic identity.
“Our intention with each project is to redefine the precinct with innovative architecture in a way that helps give the area we develop in its own, distinctive identity,” he said.
“Novum is our first project in Malaysia’s capital in one of the city’s most sought-after precincts, adjacent to the Federal Highway, where everyone can see how important it is for architecture to
break the mold.”
“We believed this was a great opportunity to not only show what we can do, but hopefully inspire others to follow their dreams.”
Dato Beh said the fact that the Novum, now almost fully sold, attracted strong buyer interest from the outset highlighted Eupe’s distinctive approach to architectural and lifestyle design had hit the
mark.
“The property market is rapidly changing, and there are many opportunities for those with a willingness to embrace rapid change and an appetite for innovation,” he said.
“But only if we understand the changes that are going on and we realise that as property developers we must adapt our thinking to what is becoming a very different world.”
“Customers are demanding more innovation and less of the ‘one-size-fits-all’ approach to designing residential projects that stifles it.”
“Yet many of the sector’s mind-sets and practices – how we design, how we build, the materials we use – haven’t changed for decades.”
“The reality is there are already technologies coming on line that can fundamentally transform the way we do things.”
“The biggest barrier is often a willingness to embrace these forces for change and do things differently.”