KUALA LUMPUR – City Motors Group proudly marks the grand opening of its fully completed mixed-use development, Alfa Bangsar and Holiday Inn Kuala Lumpur Bangsar, nestled in the vibrant heart of Bangsar, Kuala Lumpur. The momentous occasion, held on 10th January 2025, celebrated the official unveiling of these iconic properties, setting a new benchmark for sustainable living and world-class hospitality in the city.
The grand opening ceremony commenced with a dynamic traditional lion dance procession from Jalan Tandok to Alfa Bangsar, followed by a spectacular firecracker display that filled the air with excitement. The celebration culminated in an elegant gala dinner at the Holiday Inn Grand Ballroom, where an esteemed group of guests gathered, including YB Tuan Ahmad Fahmi bin Mohamed Fadzil, Minister of Communications and Lembah Pantai Member of Parliament, who graced the event as Guest of Honour and officially inaugurated the development. Other notable dignitaries, including Tan Sri Dato’ Seri DiRaja Mohammad Tajol Rosli, former Chief Minister of Perak, along with distinguished media representatives, industry leaders, and key guests, were also present to mark this historic event.
Alfa Bangsar: A Vision of Sustainable Living
As the developer and owner, City Motors Group is proud to present Alfa Bangsar, a low-density 42-storey development that seamlessly integrates luxurious serviced apartments, innovative retail spaces, and the newly opened Holiday Inn Kuala Lumpur Bangsar. With a gross development value of RM450 million, Alfa Bangsar sets a new standard for urban living, combining sustainability with luxury. The development has already earned Best Eco-Friendly Condo Development accolades at both the PropertyGuru Malaysia Property Awards 2024 and PropertyGuru Asia Property Awards 2024.
Key sustainable features include green spaces, a multi-rack parking system, and EV charging stations, ensuring that Alfa Bangsar remains at the forefront of environmentally responsible living. The thoughtfully designed serviced apartments allow for flexibility, ample natural light, and energy efficiency, offering an ideal living space for professionals and small families alike.
Holiday Inn Kuala Lumpur Bangsar: Where Comfort Meets Convenience
Also owned by City Motors Group, the Holiday Inn Kuala Lumpur Bangsar ushers in a new era of hospitality within this iconic neighbourhood. Featuring 220 modern rooms and suites, the hotel caters to the needs of both business and leisure travellers, offering an inviting environment for relaxation, productivity, and connection.
The hotel boasts an array of exceptional amenities, including five versatile meeting rooms, a grand Podium ballroom with a capacity of up to 600 guests, and the innovative Open Lobby Lounge designed for co-working and social interaction.
Guests can indulge in diverse dining experiences at the Clover All-Day Dining Restaurant, the chic Pitstop Lobby Lounge, or the convenient Grab N Go. The property also features a refreshing outdoor pool with stunning skyline views and a 24-hour fitness centre to ensure that guests can stay active and energised.
Whether for business, leisure, or a blend of both, Holiday Inn Kuala Lumpur Bangsar promises a truly exceptional guest experience.
A Landmark Achievement
The successful opening of Alfa Bangsar and Holiday Inn Kuala Lumpur Bangsar marks the culmination of City Motors Group’s vision to create landmark developments that seamlessly combine luxury living with world-class hospitality. The Group’s founder, known for his legacy as the world’s leading Alfa Romeo dealer, has expertly crafted this project to reflect innovation, sustainability, and a steadfast commitment to excellence.
“We are delighted to officially open Alfa Bangsar and Holiday Inn Kuala Lumpur Bangsar,” said Terence Chia, CEO of City Motors Group. “This development represents our vision for a holistic, sustainable lifestyle and the highest standard of hospitality in Kuala Lumpur. We are confident they will become key landmarks in this thriving community.”
Event Highlights
- Traditional lion dance procession and firecracker display
- Gala dinner with industry leaders, dignitaries, and special guests
- Official unveiling of Alfa Bangsar’s serviced apartments and retail spaces
- Insight into Holiday Inn Kuala Lumpur Bangsar’s premium guest experience and services
- YB Fahmi Fadzil officiated the opening ceremony
With the successful grand opening, Alfa Bangsar and Holiday Inn Kuala Lumpur Bangsar have now officially opened their doors, ushering in an exciting new chapter for sustainable living and exceptional hospitality in the heart of Bangsar, Kuala Lumpur.