Up and coming real estate agency, Gather Properties Sdn Bhd has been making waves in the real estate agency industry. Although established only 2 years ago, the agency already has a few achievements under its belt. One of them includes the iProperty.com Malaysia’s Agents Advertising Awards – Agency of the Year – GOLD (Highly Acclaimed).
Gather Properties Sdn Bhd’s Managing Director, Tan Voon Choon spoke to Reena Bhatt about what makes Gather Properties tick.
Can you tell us about Gather Properties Sdn Bhd?
We put clients first and our aim is to satisfy each and everyone who walks through our doors. Our customers are the most important stakeholders and the reason for our existence as a company and they deserve only the best service.
Our services extend beyond the usual sale and leasing of industrial and commercial land as well as residential and commercial properties. We also provide project marketing services for property developers. Some of the projects that are currently on our plate include Novelle Industrial Park @ Kota Puteri, M101 The Skywheel @ Kuala Lumpur, D’Festivo Residence @ Ipoh, Gravitas Biz Park @ Shah Alam.
Presently, we have four offices with headquarters in Damansara and the remaining branches in Kuchai Lama, Ipoh and Johor Bahru (JB), respectively. Moving forward, we are planning to open a new branch in Hartamas in the 2nd quarter of 2016.
Our agency has more than 150 real estate negotiators and agents operating throughout prime locations in Klang Valley, Ipoh and JB. Our staff has a diverse range of backgrounds ranging from real estate, banking to law, engineering, IT and management. We have one common passion, that is to succeed and excel in the real estate industry. Our win last year at the SME 100 Awards as one of Malaysia’s Fast Moving Companies is a testament to this. This award serves as an inspiration for us to be even bigger and bolder this year.
What is the secret of Gather Properties’ success?
Teamwork and hard work. Our staff is definitely our greatest asset.
Understanding customers’ requirements and market trends are paramount and to do so, we leverage on technology coupled with an agent-centric model/culture that focuses on research and training. By doing so, we gain a competitive edge in providing professional real estate solutions and consultations.
It is undeniable that we are a new to the industry, but we believe that our energy and dynamism will lend credence to the brand’s bright future. On top of that, we believe in the concept of sharing of resources, which means deeper cooperation with all stakeholders. This includes other agencies as well, where we do not pigeonhole them as competitors, but instead treat them as an alliance. There is no more important concept than in the sharing of individual knowledge and strengths to manifest a whole that is greater than the sum of its parts.
Gather Properties continually evaluates its business approach and services to help ensure the success of its agents and negotiators and the clients they serve. As our vision is to be the preferred real estate agency in Malaysia besides having an international presence, we are not slowing down!
What do you think should be the current focus to take your agency to the next level of success and are there any plans for expansion in the near future?
In building our track record, the current focus is on promoting the primary market or developers’ unit. This is because, with changing times and the current economy, more developers are signing up to work closely with real estate agencies.
We intend to develop our staff. This will be done through new development programmes which consist of advanced training, seminars and boot camp sessions. We will also be preparing and training all our agents to provide top-notch services to clients.
In terms of expansion, we will be opening up even more branches in other locations in Malaysia. There is no denying that Gather Properties is growing rapidly and we are confident that our staff stronghold will increase by 50% to top 300 people by the end of this year.
What is your outlook for the 2016 property market?
This year will prove challenging for the property market, on the back of the slowdown in the sub-sale market, tight home loan approvals and the country’s political uncertainties.
The second half of 2016, however, seems promising as I believe the market sentiment will gradually get more positive as the economy picks up. Moreover, we are foreseeing more incentives and promotion packages from developers. Even now, there is quite a number who are offering the deferred payment scheme to potential buyers.
*Main image caption: The management team is committed to lead the agency to greater heights.