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A big step forward on drinking water safety with Malaysia’s first water purifier with tankless technology


As personal health, hygiene and safety are the top priorities for consumers today, LG PuriCare™ is on a mission to provide clean and hygienic water for Malaysians.

Consumer behaviours, needs and purchasing habits are changing. Today, consumers are gravitating toward products that provide them with added convenience, hygiene, and safety at their homes. As these new ways are expected to remain post-pandemic, Malaysians’ priorities have become centred on the most basic needs such as clean air and safer drinking water.

In keeping with their commitment to enriching customers’ lives through innovative technology, LG, the leading home appliances manufacturer, introduces the LG PuriCare™ 4-WARD Tankless Water Purifier, the newest member of the LG PuriCare™ family.

LG’s cutting-edge ‘tankless’ technology is always innovating to meet the ever-changing environment and consumer needs. The introduction of the 4-WARD feature signals a shift in the way LG caters to consumer demands for convenience, safety and hygiene. Now consumers do not need to worry as water is contained while dispensing, avoiding splashes, and reducing the likelihood of burns with hot water, thanks to the 4-WARD feature, which includes the 3-Stage Filtration System, the Up & Down Auto Moving Tap, and the Left & Right Moving Tap and Tray.

LG PuriCare™ 4-WARD – A water purifier with ‘tankless’ technology

LG PuriCare

LG Electronics Malaysia is no stranger to developing impactful strategies in any market it inters. Winner of the Frost & Sullivan’s 2021 Competitive Strategy Leadership Award, the LG PuriCare™ 4-WARD tankless water purifier provides consumers with clean drinking water via direct water filtration without the need for a water tank. It is the first brand in Malaysia to introduce this revolutionary feature, the latest technology trend in South Korea to prevent microorganism growth.

LG PuriCare™ 4-WARD Tankless Water Purifier consists of 3-Stage Filtration System, eliminating microorganism and 7 types of heavy metals including mercury, lead, arsenic, cadmium, iron, copper and aluminium contained in water.

The Up & Down Auto Moving Tap will detect the cup placed on the tray and automatically adjust the height, dispensing the right amount of water while Left & Right Moving Tap and Tray enables the product to be installed vertically or horizontally and consumers to access the water purifier from 180-degree direction.

As the first global home appliance brand to introduce the ‘tankless’ concept for water purifiers in Malaysia, the LG PuriCare™ 4-WARD Tankless Water Purifier continues its predecessor’s goal to provide consumers with unlimited, fresh-tasting water every time. The ‘tankless’ technology directly filters water without the need of a tank, where potentially dangerous microorganisms form, ensuring heighten hygiene for consumers.

LG PuriCare™ water purifier incorporates Inverter Compressor and Induction Heating (IH) System, allowing consumers to enjoy hot, cold or room temperature water while saving energy by getting rid of the need to reboil water. With a quick touch, hot water is supplied at three different temperatures for your daily household usage: 85°C for all coffee lovers, 75°C for all tea enthusiasts and 40°C for the perfect milk for babies.

A smart choice for SMART home enthusiasts

Consumers can download the LG ThinQ™ application on their smartphone to monitor water consumption and use the Diagnosis mode to detect any product error. The LG PuriCare™ 4-WARD Tankless Water Purifier also comes with Filter Change Alert, where consumers can easily monitor the water purifier’s filter condition via an indication lamp to ensure performance is always optimised.

The best quality product and service

The all-new LG PuriCare™ 4-WARD Tankless Water Purifier comes in three variations: White, Silver and Shiny Rose.

Consumers can also remain assured as LG PuriCare™ water purifier is supported by Total Service Care 1.2.3, a comprehensive service plan by qualified LG professionals. The three parts consists of:

  • One (1) year replacement care for internal pipes to secure product hygiene.
  • Two (2) layers of UV sterilisation that is automatically activated every hour with an option for users to manually sterilise the product for five (5) minutes any time.
  • Complimentary service visits every three (3) months for product sanitation and/or filter change.

Consumers can enjoy a three-year free service with outright purchase or up to a five-year free service with product rental. The free service includes annual internal pipe change and service visits for product sanitation and/or filter change every 3 months.

A partnership with our National pride, Lee Zii Jia

The LG PuriCare™ brand shows its commitment to enabling a clean, health-centric lifestyle for Malaysians through its partnership with the nation’s leading badminton player, Lee Zii Jia. As a brand ambassador, the gold medalist is a fitting role model of a healthy lifestyle, advocating the importance of placing one’s health and hygiene as the top priority, especially in current times.

The effort to educate and drive awareness among Malaysians is further bolstered by LG’s continuous efforts in offering ground-breaking products that are Clean, Quick and Precise, which serve the community. Under the tagline, ‘Life’s On, Live Better™’, the LG PuriCare™ brand’s state-of-the-art air and water solutions which include the Tankless Water Purifier, Air Purifier, and its newly enhanced Wearable Air Purifier will improve the life quality of Malaysians.

For more information on LG PuriCare™ 4-WARD Tankless Water Purifier visit LG’s website here.


Disclaimer: The information is provided for general information only. Malaysia Sdn Bhd makes no representations or warranties in relation to the information, including but not limited to any representation or warranty as to the fitness for any particular purpose of the information to the fullest extent permitted by law. While every effort has been made to ensure that the information provided in this article is accurate, reliable, and complete as of the time of writing, the information provided in this article should not be relied upon to make any financial, investment, real estate or legal decisions. Additionally, the information should not substitute advice from a trained professional who can take into account your personal facts and circumstances, and we accept no liability if you use the information to form decisions.

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