Johor, 28 November 2015: As part of an ambitious plan of the new lifestyle dining hall, Urban Food Hall, a concept which is best known for gathering both local and internationally renowned restaurant brands at one location, as well as its novel cross-ordering system continues unveiling its widely receptive concept with the opening of its Country Garden Danga Bay outpost today.
Country Garden Danga Bay is the third and latest Urban Food Hall location to open after the Parkson Maju Junction outlet in Kuala Lumpur and Gurney Paragon outlet in Penang, and the first outlet to feature six restaurant brands, further transforming the novel concept into one of the nation’s most sought-after gastronomic destinations.
Spread across 7,695 square feet, this newly opened location offers a wide array of dishes from leading restaurant brands – Johnny Rockets (international casual dining), The Library Coffee Bar (Malaysia’s lifestyle coffee-bar chain), Franco (fine-casual dining), The South East (Southeast Asian dining), Q Cafe or Quiznos (one of the world’s largest quick-service restaurant chains), Ichiban – The Izakaya (Japanese-style restaurant and bar), offering an extensive menu in excess of 600 items, as well as an alfresco and indoor seating space to boot – perfect for hosting parties, conferences, product launches or business meetings.
As part of its opening plan, diners can enjoy the culinary offerings of Johnny Rockets, The Library Coffee Bar and Franco, before the roll-out of the remaining three brands in December, to complete the full-fledge launch of this food hall – in the south of the peninsular.
“Urban Food Hall targets the urban consumers who are increasingly in search for option, variety and convenience, while introducing the cross-ordering concept to the market place: a concept of ordering from the bazaar of individual restaurants within its space from one point of contact – the orders are then savored in a shared seating area.
“We believe with this novel concept, we are opening a whole new world of dining experience to our shoppers and paired with Malaysians’ love for fresh experiences and dining options, we are confident that Urban Food Hall will cater to the needs of young students, working professionals and families – locals and tourists alike, and trust that it will accelerate the mall’s position as Johor’s premier lifestyle gathering place for culinary and retail therapy. We are incredibly excited about Urban Food Hall and its offerings,” enthuses Country Garden Danga Bay Regional President Fu.
Urban Food Hall diners will be able to savor the distinct nuances of each featured brand offered as the brand is able to seamlessly integrate the F&B brands into its design while maintaining each brand’s identity and essence, a stark difference from the ordinary food courts – a quality that makes Urban Food Hall distinct and a feature to further provide diners with an unparalleled dining experience.
This interesting innovation is the brain child of AUM Hospitality (AUMH), the hospitality group that is increasingly known for its out-of-the-box F&B concepts, and is an outstanding addition to AUMH’s strong portfolio of F&B brands that rewards customers with a novel dining experience.