JOHOR BAHRU, 11 February 2016: United Malayan Land Berhad (UMLand) recently conducted its first ever familiarisation (FAM) tour of its property developments in the southern region (Johor) for members of the media. Held from 2nd – 3rd February 2016, the event was organised as part of the developer’s efforts to highlight the progress of UMLand’s current developments in Iskandar Malaysia, Johor.
Johor Halal Park’s Promise
The organisers got the ball rolling with an overview of the development of Johor Halal Park (JHP), held at UMCity Medini Lakeside Sales Gallery @ Little Red Cube, Puteri Harbour, Johor. Jointly developed by UMLand (Tentu Teguh Sdn Bhd) and Johor Biotechnology & Biodiversity Corp (J-Biotech), a Johor state government entity, JHP which is located in Pasir Gudang, is set to be the first premium Bio-Halal Industrial Park in Malaysia.
Mohd Noor Abdul Salam, CEO of Tentu Teguh Sdn Bhd said, “The first phase of JHP will be completed end of this year while the second and third stage will be completed in 2018 and 2020, respectively. He added that JHP has received considerable interest from Korean and Japanese investors as the companies there are keen to penetrate the halal market in Muslim countries and the Middle East.
Wan Amir Jeffery, CEO of J-Biotech explained that JHP will be a self-sustaining eco-system for biotechnology and bio-based companies, providing A-Z business services, from downstream infrastructure and an integrated packaging facility to logistic facilities and a regional marketing clearing house.
A world – class development
Next to take the stage was Azlan Salim, Deputy Senior Manager of UMCity Medini Lakeside who briefed on the integrated mixed development which is located just across Legoland Park at Iskandar Puteri. It comprises of a retail mall, premium office tower and 3 hotels; which will be managed by reputed hospitality outfits – The Ascott Limited as well as Shama and Ozo from Onyx Hospitality Group.
Highlighting UMLand’s recent win at the International Property Awards 2015 in London, Azlan shared that UMLand is extremely honoured that its efforts towards impeccable design, quality, service innovation, and commitment to sustainability have not gone unnoticed. The UMCity office tower which garnered the Best International Office Development Award is currently being constructed by world class builder, Samsung C&T of Korea.
“The UMCity development will definitely attract domestic and foreign companies to set up their offices here, thus serving as a catalyst towards positioning of Medini as the new central business district (CBD) of Iskandar Puteri,” he added.
Not all work and no play
There were cheers all around as members of the media were treated to a scenic boat ride in the evening. Departing from the Puteri Harbour jetty, the media members got to view upcoming developments along the Iskandar Puteri seafront while enjoying the picturesque sunset. The fun continued at the Ledang Urban Retreat club where an appreciation dinner was held.
Shaping cosmopolitan living
The second day of the tour witnessed two other project briefings. Ken Ng, Head of Exquisite Mode Sdn Bhd (a subsidiary of UMLand) gave an in-depth presentation on the Suasana Iskandar project, a niche development which comprises of serviced residences, a hotel carrying the Amari brand and retail components.
Located in the heart of Johor Bahru (JB), along the popular shopping strip of Jalan Wong Ah Fook, the freehold development is also within walking distance to the Sultan Iskandar Custom Complex (CIQ) and just 2km away from the upcoming Bukit Chagar rapid transit station.
Elaborating on the development’s strategic location, Ken said,” Suasana Iskandar will benefit greatly from the recently launched Ibrahim International Business District and Coronation Square JB project, which is aimed at transforming the JB city centre.
Besides that, the Segget river, which is currently undergoing a RM240 million rehabilitation exercise will run through Suasana Iskandar. This will definitely inject vibrancy into the area and draw in tourists,” he added.
Next up was Izhan Goh Abdullah, Senior General Manager of UMLand who presented an overview on The Waves, a mixed development project in Somerset Puteri Harbour. Comprising of serviced residences, a retail mall and hotel, the project, which is a joint-venture between UMLand and UEM Sunrise Sdn Bhd will be launched either end of this year or by early 2017.
All in all, the informative tour proved that UMLand is going all out to expand its portfolio in the South Johor economic region.