UEM Sunrise’s Serimbun unveiled with strong interest from homebuyers


Dato Roslan Ibrahim – Chief Operating Officer UEM Sunrise Berhad briefed on the architectural of Serimbun house at the scale model.

Dato Roslan Ibrahim speaking during QA session.

UEM Sunrise unveiled its latest landed residential development, Serimbun, located at the strategic area of Iskandar Puteri and adjacent to the matured Bukit Indah township area, in Johor. To date, UEM Sunrise has received strong and growing interest from homebuyers with at least 1,500 registrations for the 215 residential units of Serimbun.

8 February, ISKANDAR PUTERI – UEM Sunrise Berhad (UEM Sunrise), one of Malaysia’s leading property developers, today unveiled its latest landed residential development, Serimbun.

Serimbun is located at the strategic area of Iskandar Puteri and adjacent to the matured Bukit Indah township area, in Johor. Since the launch, UEM Sunrise has received strong and growing interest from homebuyers for Serimbun with at least 1,500 registrations received to date.

The Serimbun development, which sits on a 23.735-acres freehold footprint, commands a Gross Development Value (GDV) of approximately RM139.3 million. The low-density development of just nine units per acre comes with a total of 215 residential units that are slated for completion in in 2020.

Homebuyers can choose from two design options with built-ups ranging from 1,993 sq ft to 2,117 sq ft. The double-storey houses are priced between RM630,000 to RM1,443,000, and comes with four bedrooms and three bathrooms. Please see below for more information:

The well-secured guarded community, which offers vast open spaces dotted with pockets of greenery, offers residents a lively ambience for community living. Key features and amenities of Serimbun include fitness facilities such as outdoor gyms, walking paths/ jogging tracks and open fields. There is also ample space for residents and families to enjoy recreational activities, for example parks with water features for residents to relax and unwind, without having to leave the comfort of their homes.

Serimbun, which is adjacent to Bukit Indah 2, is strategically located approximately 35-minute drive from Malaysia’s Sultan Abu Bakar CIQ Complex and Singapore’s Tuas Checkpoint.

Aside from being easily accessible via the Second Link Expressway and the Coastal Highway, Serimbun is also close to major amenities in Iskandar Malaysia, such as the Columbia Asia Hospital; AEON Bukit Indah Shopping Centre; Giant Hypermarket; Tesco Hypermarket and EduCity – a fully integrated education hub comprising universities, institutes of higher education, academia-industry action and R&D centres as well as recreational and sports facilities.

Prominent entertainment and leisure destinations in close proximity to Serimbun that residents can visit include LEGOLAND® Malaysia Resort, Puteri Harbour Family Theme Park, Mall of Medini, Horizon Hills Golf & Country Club and Puteri Harbour Marina.

Commenting on the unveiling of Serimbun, Dato’ Roslan Ibrahim, Chief Operating Officer, Development of UEM Sunrise said, “UEM Sunrise is proud to be introducing yet another quality development in Iskandar Puteri. Serimbun’s fresh and green surroundings perfectly highlight the gentle balance between nature and development. It offers well-planned residential and facility features that cater to various family-oriented needs. Residents of Serimbun can indulge in the benefits of being part of a connected and well-organised community.”

He added, “We target a fair mix of purchasers and we are confident that potential homebuyers will find a place they can call home at Serimbun. With a strong registration rate that we have seen so far, we are in full anticipation of positive take-up.”

For interested homebuyers, the Company is now offering an attractive financial package, which includes subsidised legal fees on SPA and loan agreement, stamp duty on loan agreement, as well as the Memorandum of Transfer (MOT). On top of that, Bumiputera buyers will be entitled to 15% Bumiputera discount.

Also present at the ceremony were Pam Loh, Chief Marketing Officer of UEM Sunrise and Zamri Yusof, Project Director – Southern 2 of UEM Sunrise.

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