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UEM Sunrise’s Happy Chase Campaign achieves more than RM400 million in sales take-up in just two months


The entrance gate house of Senadi Hill, UEM Sunrise’s latest development in Iskandar Puteri, Johor.

14 September, KUALA LUMPUR – UEM Sunrise Berhad (UEM Sunrise or the Company) – one of Malaysia’s leading property developers – records more than RM400 mil in sales and bookings just less than two months after the launch of its ‘The Happy Chase’ campaign.

‘The Happy Chase’ is UEM Sunrise’s response in the enhancement of the Government’s reintroduction of the Home Ownership Campaign (HOC) as part of the Penjana (Short-Term Economic Recovery Plan) following the Movement Control Order (MCO) to curb the spread of the Covid-19 pandemic.

In a significant sales upswing since the beginning of the Recovery MCO, popular projects include Residensi AVA, the eco-living condominium suites, have seen a take-up rate of 55% of the first of two towers. Residensi AVA forms the first phase of Kiara Bay, the 73-acre flagship waterfront development of UEM Sunrise in Kepong.

The façade view of Frischia, UEM Sunrise’s latest development in Serene Heights, Bangi.

Meanwhile, Frischia, a contemporary double-storey terraced home offering in Serene Heights Bangi, and phase 1A of Senadi Hills in Iskandar Puteri have seen 91% and 80% of its units respectively taken up since its launch in July.

“We were persistent in pivoting our strategies to continue building the awareness and interest of our products and the UEM Sunrise brand during the MCO and Conditional MCO period. We knew that there was pent-up demand from the buyers and their confidence in our products, that we were able to convert much of this leads and interest to actual bookings – showing that our efforts are paying off,” said Company Managing Director/Chief Executive Officer, Anwar Syahrin Abdul Ajib

‘The Happy Chase’ campaign which aims at addressing concerns faced by house buyers, promises exciting rebates, attractive rewards and easy entry has garnered much interest. The Campaign offers booking fees from as low as RM1; waiver on Sales and Purchase Agreement and loan legal fees; and a multitude of other rewards including additional rebates and subsidies. Goodies are also aplenty with purchasers enjoying subsidised maintenance fees for up to two years, free kitchen cabinets and home appliances for selected participating projects.

To top it off, UEM Sunrise launched the ‘The Happy Chase Gameshow’ hosted by popular TV presenter and actor Baki Zainal, together with UEM Sunrise in-house property consultants bringing the latest HOC 2020 and UEM Sunrise project updates.

Posts of the Gameshow broadcasted live on the UEM Sunrise Facebook page over the past four consecutive Saturdays attracted a total of 219,000 viewers. The Gameshow gave potential house buyers a chance to win additional property rebates and exciting prizes while being entertained and tickled by the ever-flamboyant Baki.

“We want to thank our customers for their continued confidence in UEM Sunrise homes. The support shown by these house buyers have bolstered us here in UEM Sunrise to continue giving ‘soul’ to the homes we build and the environment that we design and construct,” said Anwar.

He added that this gives UEM Sunrise the momentum to capitalise on the positive trend and continue pushing ahead with its new launches including Allevia, an exclusive high-rise development in the heart of Mont’Kiara; Plot B of Solaris Parq, the office tower component of the 18.76-acre mixed-development masterplan; and Verna, the latest double-storey terraced home offering in Serene Heights Bangi.

“Customers believe in finding happiness through our developments which are surgically tailored for them with the E.V.E. philosophy which is Exciting, bringing Value and Easy to Own. Many of them are currently on the lookout for attractive deals, and they know that they can find it in UEM Sunrise products,” he added.

Anwar added that the public should not hesitate and grab the opportunity that ‘The Happy Chase’ provides while choice units of the projects last.

‘The Happy Chase’ campaign will continue until 31 May 2021 in line with HOC 2020. Visit for more information.

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