UEM Sunrise unveils The Maris in Desaru Coast, one of Malaysia’s anticipated tourism developments

Cul De Sac

DESARU, 28 November 2019 – UEM Sunrise Berhad (UEM Sunrise or the Company), one of Malaysia’s leading property developers and master developer of Iskandar Puteri continues to offer up-market mixed development projects in strategic locations with The Maris at Desaru Coast, Johor. UEM Sunrise’s other developments in Johor have also been progressing well with the commencement and completion of several key projects including the operation of developments which are catalytic in nature.

Speaking to the media in conjunction with the Company’s media familiarisation trip to The Maris, Kenny Wong Koon Keng, Chief Marketing Officer of UEM Sunrise said, “Property development activities contributed 92% of the Company’s total revenue for the nine months ended 30 September 2019, with 15% coming from the Southern region. The Maris, our latest resort-living lifestyle development in the Southern region promises a tranquil living amidst greenery settings with views overlooking the green terrains of an International Standard Golf Course or joyful scenes from theme park attractions, with the beautiful sandy beach of Desaru within reach.”

Aerial view

The Maris’ name is taken from the scientific name of seashells featuring wavy patterns that can be found off Desaru coast, “Conus gloriamaris” which means “Glory of The Sea”. Similarly, UEM Sunrise’s mission towards glory is based on a simple vision: urban liveability.

“Our vision is simple: we focus on the urban liveability concept which will be the core of everything we do and aim to create an active urban living icon that has something to offer everyone in our multi-generational communities. We have been building on the strength of our EVE philosophy, which is Exciting, bringing Value and Easy to own. Through this, we continue to listen to our customers, enhance our value propositions and strategise accordingly while improving the efficiency and quality of dealing with them. We also aspire to develop close-knit societies through community events, placemaking initiatives, festivals, and celebrations; in all aspects creating spaces and aiming to ensure that each of our customers’ journey with us is a delightful one,” added Kenny.

Neighbourhood park

Among The Maris’ host of unique features are premium views between either the golf course, theme park attractions, sandy beach, gardens, the lake or the pool, and different themes allocated for parcels pertinent to the site characteristics. The Maris offers the perfect choice for investors looking for long term returns, and a unique resort living destination for family-oriented people and individuals looking for a retreat.

The Maris is conveniently located within the high growth corridor of Southern Johor and is well connected by major international airports and highways such as the North-South Highway, Senai International Airport, Senai-Desaru Expressway, the East Coast Highway, 2nd Link Expressway (TUAS) and more.

For international buyers, The Maris offers the added attraction of being located a stone’s throw away from various world-class facilities including The Westin, Hard Rock Hotel, Adventure Waterpark, Anantara Resort & Villas, The Els Club (Ocean Course) and The Riverside.

With the opportunities for development within Desaru being endless, The Maris will serve as the benchmark for future UEM Sunrise developments. Each component (e.g. hotels, waterpark, conference centre, etc.) is designed to complement each other, therefore providing an integrated resort environment, a total experience, which means that the resident does not need to leave the confines of his / her township to enjoy a holiday or lifestyle living experience. We will continue to value add in upcoming precincts in Desaru.

“We believe with this beautiful and strategic gateway location and the offerings and amenities that comes with the development, the take up rate will be good for the first launch. This will help instil confidence for future precinct launches,” added Kenny.

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