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UEM Sunrise takes home the ‘Digital – Real Estate’ Gong at The Malaysia Technology Excellence Awards


24 September, KUALA LUMPUR – UEM Sunrise Berhad (UEM Sunrise or the Company), one of Malaysia’s leading property developers, won the Digital – Real Estate trophy at the recently concluded Malaysia Technology Excellence Awards 2020 for its hUb Prop app.

UEM Sunrise’s win marks the first for any property developer in the history of Malaysia Technology Excellence Awards.

Now in its second year, the awards event pays tribute to game-changer enterprises that take the leap and take the lead in engineering trendsetting projects, virtual services, reconstructed strategies, and technological innovations. The Malaysia Technology Excellence Awards, presented by Singapore Business Review, was held via video conferencing throughout the month of September.

This year’s nominations were evaluated by a panel consisting of Justin Ong, Partner and FSI Financial and Regulatory Risk Leader at Deloitte Asia Pacific; Alvin SH Gan, Executive Director, Partner, Head of IT-enabled Transformation (ITeT) at KPMG Malaysia; Hari Iyer, Executive Director, Advisory at BDO Kuala Lumpur; Michael Lim Jr, Managing Director at Crowe Growth Consulting Sdn Bhd; Jade Leong, Partner, Advisory at Ernst & Young Advisory Services Sdn Bhd.

Hasniza Mohamed, Director of Digital and Incubation of UEM Sunrise said: “To be recognised for this award is truly gratifying. Our inspiration in UEM Sunrise is to set the bar for the digital property industry. We have and continued dedicating significant time to digitalisation and innovation, and we have numerous initiatives in the pipeline to ensure that the hUb platform goes from strength to strength”.

“UEM Sunrise recognises that our quest towards customer experience, operational excellence and building sustainable communities of the future hinges on our ability to adapt, innovate and integrate digital technologies into our business. This is why we have embraced and started implementing various digital and innovation initiatives internally and externally. Concurrently, we are actively looking for the right start-ups and newly emerged businesses to partner with, hoping to bring more value to UEM Sunrise,” she added.

Back in June 2019, UEM Sunrise unveiled a digital mobile app called hUb (since rebranded to hUb Prop) to cater to their loyal customers, Trésorians, and future home buyers as part of the Company’s effort to enhance its customers’ experience, embrace innovation and digitisation to stay relevant in the market with their ‘go digital-journey’. This also marks an important milestone in UEM Sunrise’s digital transformation journey in line with the Company’s aim to be the digital developer of choice in the country.

The mobile app enables UEM Sunrise’s hUb Prop registered users to access information and further improve their customer journey from pre-searching stage until they move into the property. This app makes it easier for hUb Prop users to make buying decisions at their convenience with a swipe of the finger. This app also provides information on UEM Sunrise latest properties, promotions, upcoming events and project launches. To date, more than 5,600 users have downloaded hUb Prop with many more to come.

To add another feather to the cap of UEM Sunrise, the Company will be unveiling a new phase of its digital journey in October, expanding its digital offerings for the convenience of its treasured customers as well as the public.

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