UEM Sunrise launches “The Happy Chase” as part of the Home Ownership Campaign 2020


The entrance gate house of Senadi Hills UEM Sunrise latest development in Iskandar Puteri, Johor

KUALA LUMPUR, 24 July – UEM Sunrise, one of Malaysia’s leading property developers, launched “The Happy Chase” in enhancement of the Home Ownership Campaign (HOC 2020) announced by the Prime Minister Tan Sri Muhyiddin Yassin on 5 June 2020 – promising exciting, stress-free rebates, more attractive rewards and easy entry for house buyers.

In response and support of Malaysians during the challenging times as the nation recovers from the effects of the Covid-19 pandemic, the Campaign aims at addressing concerns faced by house buyers today and has gone above and beyond the entitlements under the HOC 2020. UEM Sunrise offers booking fees from as low as RM1; waiver on Sales and Purchase Agreement and loan legal fees; and a multitude of other rewards including additional rebates and subsidies. Goodies are also aplenty with purchasers enjoying subsidised maintenance fees for up to 2 years, free kitchen cabinets and home appliances for selected participating projects just to name a few.

The facade view of Residensi Ava a UEM Sunrise development in Kiara Bay, Kuala Lumpur

Why “The Happy Chase”?

“The Happy Chase” targets three groups of buyers – firstly, youths or first-time home buyers who are “chasing” their dreams to be independent and move into their own home; secondly, more mature audience, the upgraders who are “chasing” their dreams for the security of their family; thirdly, the investors who are looking for opportunities and bargain deals from developers for properties with value and potential. This also sets house buyers on a path to “chase” more rewards.

“As an extension of the UEM Sunrise tagline ‘Find Your Happy’, “The Happy Chase” brings aspiring new home owners, and upgraders on a journey to chase after their dream home and find their happiness through simple and stress-free steps with a little bit of fun added into the mix,” said UEM Sunrise Chief Marketing Officer Kenny Wong.

“Anyone can be a proud owner of a UEM Sunrise development from as low as RM1 in booking fees, enjoy subsidies and at the same time, have the opportunity to win some very attractive prizes, some of which will come in very useful when you settle into a UEM Sunrise home,” he added.

“Each UEM Sunrise development has been designed and built with a deep understanding of what our customers want to surgical precision, and with the philosophy of E.V.E. (Exciting, brings Value, Easy to Own).

“Our developments are future-proofed to withstand generational shifts and evolving needs of customers, ensuring that they are sustainably built to appreciate in value and have a long shelf life,” Wong continued.

“The Happy Chase” will kick off with a Cuti-Cuti Malaysia holiday package to the best of local destinations with 3 days 2 nights stay. After being confined to homes for the past few months, Malaysians are craving for holidays more than ever. UEM Sunrise purchasers will be eligible to enter the monthly lucky draw which will take them to 4 and 5-star hotels in Port Dickson, Melaka, Kuantan, Desaru Coast, Penang, and Pulau Pangkor.

With both physical and mental health being at the forefront of everyone’s concern especially now, for a limited period, purchasers of selected properties will get a free 1-year subscription to Naluri Life, a homegrown branded digital health app that offers personalised and interactive health coaching from professional coaches and psychologists, habit tracker and a journal to capture daily thoughts and food intake.

These initiatives are also in line with UEM Sunrise’s intention to help revitalise the Malaysian economy by looking beyond the property industry and supporting local businesses which are impacted by the MCO.

Potential purchasers looking for extra perks can also take part in “The Happy Chase” Property Gameshow scheduled to kick off in August. Hosted by popular actor, radio and TV presenter Baki Zainal, he will take participants through a series of live game shows on Facebook. UEM Sunrise house buyers can look forward to winning additional rebate vouchers worth up to RM9,000 with every successful booking on top of the already exciting offers given by UEM Sunrise. Handsome prizes are also up for grabs with the general public, including branded electrical appliances and shopping vouchers.

UEM Sunrise will also be collaborating with RinggitPlus.com, Malaysia’s leading financial comparison website to facilitate easy entry. Customers will be able to register and book the project of their choice with only RM1 through the RinggitPlus payment gateway.

“The Happy Chase” offers a total of 22 high quality and attractive projects in the central and southern regions.

Central Southern
i. Astrea

ii. Radia

iii. Residensi AVA

iv. Serene Heights [Acacia, Begonia & Camellia, Dahlia 1 & 2, Eugenia 1 & 2 and Frischia (New)]

v. Solaris Parq

vi. Verdi

vii. Allevia (Coming soon)


i. Almas

ii. Aspira Gardens

iii. Aspira LakeHomes

iv. Aspira ParkHomes

v. Bayu Angkasa

vi. Estuari Gardens

vii. Idaman Residence


viii. Inspiration Park

ix. Impiana

x. Residensi Ledang

xi. Serimbun Twin Villas

xii. Teega

xiii. The Maris Precinct 1

xiv. Senadi Hills (New)

With all these exciting offerings and attractive prizes to win, log on to thehappychase.uemsunrise.com website for more information on “The Happy Chase” and get started on the first step to chasing a dream UEM Sunrise home.

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