14 May, KUALA LUMPUR – It does not take the usual traditions to keep the Raya festive cheer alive. With Hari Raya Aidilfitri celebrations expected to be a little different this year, UEM Sunrise Berhad (UEM Sunrise or the Company) brings hope and happiness to the celebration as expressed in its latest Hari Raya brand campaign, “Home is Where Raya is”.
One of Malaysia’s leading property developers and the pioneer developer of Iskandar Puteri and Mont’Kiara, UEM Sunrise invites all Malaysians to take part in the campaign by sharing videos and photos of their unique Hari Raya moments and preparations.
Through this campaign, UEM Sunrise intends to create some fun and get everyone involved from the comfort of their homes; yet remain connected to each other regardless of where they are.
UEM Sunrise Chief Marketing Officer Kenny Wong said this campaign is to show that anyone can still be joyful and spread cheer in their very own homes even at the most challenging of times.
“Hari Raya celebrations may not be the same without the usual gatherings and visits to the homes of those nearest and dearest. But it does not mean that we cannot create our own happy traditions during these times of a ‘new normal’ in light of the Conditional Movement Control Order. There are still plenty of other Hari Raya traditions that we can bring to our own home,” he said.
“Home is Where Raya is” is also a continuation of the award-winning “Rumah Happy Aidilfitri” campaign last year. The 2019 campaign told a story of two bickering brothers who ultimately put aside their differences to celebrate Hari Raya with their beloved grandma.
This year, in the days leading up to the celebration, the public is invited to share home activities during Ramadan such as performing tarawih prayers together, spending time with family; or preparing for the celebration including putting up decorations around the house, spring cleaning, ‘unboxing’ online purchased items for Raya; as well as the excitement on the eve of Hari Raya Aidilfitri with the lighting up the lampu raya, playing with fireworks, and trying out Raya outfits.
To keep the Hari Raya spirit alive, participate in the campaign by sharing the videos and photos on your social media with hashtag #HomeIsWhereRayaIs. Tag @UEMSunrise on Facebook or @UEM_Sunrise on Instagram until 1 June 2020 and stand a chance to win up to RM3,000 in cash and other attractive prizes! The public is encouraged to be creative and innovative in their videos and photos submission.
Earn some serious bragging rights among your friends and family as your videos could be featured in UEM Sunrise’s Raya Film, set to premiere on the first week of Hari Raya on various social media channels.
You can also send in your Hari Raya Aidilfitri family portraits using the same hashtag #HomeIsWhereRayaIs to get together under ‘one roof’ with others celebrating the occasion as UEM Sunrise will stitch it to create the longest ever family photo on its Instagram feed.
“True to the brand tagline of ‘Find Your Happy’, we want to bring Malaysians on a journey of optimism and positivity. We have a lot to be thankful for this Hari Raya season; Malaysians are a resilient lot and I believe that Malaysia will bounce back stronger in the months to come as we are all in this together,” Kenny added.
Apart from the Hari Raya campaign, UEM Sunrise is also running a national marketing campaign concurrently themed “Home is Where the Happy is” with zero booking fees, stress-free subsidies and offers and more rewards to its customers.
For more information on the Hari Raya campaign visit www.homeiswhererayais.com.