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UEM Sunrise embraces innovation and ‘Go Digital’ by launching hUb, its new mobile app for homeowners

UEM Sunrise hUb app launch

21 June, KUALA LUMPUR – UEM Sunrise Berhad (UEM Sunrise), one of Malaysia’s leading housing developers, unveiled their latest digital customer interactive experience, a mobile app called hUb at ‘The Future of Living by UEM Sunrise’ event in Publika today. The launch was officiated by Kenny Wong, Chief Marketing Officer of UEM Sunrise and Norhizam Abdul Kadir, Vice President, Growth Ecosystem Development of Malaysia Digital Economy Corporation (MDEC) in conjunction with the Malaysia Tech Week 2019.

‘The Future of Living by UEM Sunrise’ builds on the strength of the Company’s EVE (Exciting, bringing Value and Easy to own) philosophy and is part of the Company’s endeavour to ‘Go Digital’ via various collaboration with external partners. UEM Sunrise seeks to anticipate the customers’ evolving needs and continue to improve the efficiency and quality of dealing with them. These are achieved through research, improvements in sales processes and investing in technology. Among the partners for this digital journey are ‘Grab Partners’, Virtareal, HOMEWORKS.MY, Salesforce, Loanplus, InneoNusa, Jom Parking and SOCAR.

Meanwhile, hUb, UEM Sunrise’s first ever app marks an important milestone in the Company’s digital transformation journey. The app was developed to cater to UEM Sunrise’s loyal customers, or “Trésorians” and future home buyers as part of the Company’s efforts to enhance its customers’ experience, by embracing innovation and ‘Go Digital’.

According to Kenny Wong Chief Marketing Officer of UEM Sunrise, “To stay relevant in the market, UEM Sunrise recognizes that our quest towards customer experience, operational excellence and building sustainable communities of the future hinges on our ability to adapt, innovate and integrate digital technologies into our business. This is why we have embraced and started implementing various digital and innovation initiatives internally and externally. Concurrently, we are actively looking for the right start-ups and newly emerged businesses to partner with, hoping to bring more value to UEM Sunrise.”

He added, “Here in UEM Sunrise, a workable base to push business operations towards digital is taking form. ‘Go Digital’ is set to become an important element in our expansion plans moving forward and our efforts can be broadly categorized into three areas: Digitisation, Partnership and New Business Model.”

Norhizam Abdul Kadir, Vice President, Growth Ecosystem Development of MDEC said, “It is really encouraging to see productive and rewarding partnerships between the start-ups, private sectors and government-linked companies in embracing technology. It is my hope that through such partnerships or collaborations the proptech ecosystem in Malaysia will be nurtured and flourish so that it will bring more new ideas, innovation and added value to the corporate players in the property sector.”

When buying a UEM Sunrise property, registered hUb users will have access to a more immersive and improved customer journey from the pre-searching stage until the move-in stage. With a swipe of a finger, hUb makes it easy and convenient for users to view UEM Sunrise’s upcoming properties, promotions, project launches and more before making their purchase decisions. In conjunction with the launch, UEM Sunrise is running #UEMShub, a week-long campaign from the 21-28 June 2019 by giving away complimentary movie tickets to 300 lucky users who download the hUb app, screenshot the home page and share in their Instagram.

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