Tropicana launches first-of-its-kind Property Upsize campaign

Tropicana launches first-of-its-kind Property Upsize campaignPETALING JAYA – Property developer, Tropicana Corporation Berhad (Tropicana) recently launched a new campaign, ‘Tropicana Surprize Upsize’, which runs from 11 November to 22 December 2017 at www.tropicanasurprizeupsize.com.

The campaign offers home buyers an opportunity to win a free upsize for a house purchased across six properties located in Tropicana’s signature townships and developments in Klang Valley. Properties include high-rise apartments, serviced residences, and landed homes in Tropicana Gardens (Kota Damansara), Tropicana Heights (Kajang), Tropicana Aman (Kota Kemuning), and Tropicana Metropark (Subang Jaya).

Speaking on the campaign, Ung Lay Ting, Senior Executive Director of Marketing & Sales said “Following the success of our ‘Just Bid It’ digital campaign in 2016, the engagement and awareness of our townships and developments have grown tremendously. More excitingly, our annual campaigns have developed a strong following and fanbase. Hence, the ‘Tropicana Surprize Upsize’ is a much-awaited campaign ideated to meet the demands of the public and our home buyers. We always go all-out to be different. This year, we aim to introduce a campaign that is not only engaging, but addresses purchasers’ need and want, while being relatable to our target audience.

We see the concept of an upsize or upgrade across various industries, from fast-food, hotel stays to flight tickets. With this campaign, we are proud to be the first property developer to offer the opportunity for our purchasers to upsize their home. The thought of winning a free upsize from a 1+1 bedroom to a 2+1 bedroom serviced residence, for example, will certainly excite many to take part in this first-of-its-kind property campaign.”

To be eligible for the promotion, participants have to purchase a Tropicana property during the campaign period. Those who have booked a unit during the campaign period will also stand a chance to win an interior design package worth RM80,000 each. The winners will be announced during a live draw at the end of December 2017.

Ung commented, “The ‘Tropicana Surprize Upsize’ campaign offers home buyers a chance to win more than RM1 million worth of prizes. We are confident that this offering coupled with the quality and unique selling points of our developments will be well-received.” The campaign offers a mystery “Surprize” which can be redeemed at the participating Tropicana property galleries. Among the mystery prizes are iPads, Samsung S8, and the coveted iPhone 8 Plus.

To participate in the ‘Tropicana Surprize Upsize’ campaign, please register at www.tropicanasurprizeupsize.com.

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