27 October, SUBANG JAYA – Tropicana Corporation Berhad celebrates its Tropicana Drive Me Home campaign finale at its award-winning mixed development, Tropicana Metropark, Subang Jaya. The campaign which ran from 12 May to 6 July rewarded three of its purchasers in celebratory fashion. The grand prize winners walked away with three Toyota vehicles worth more than RM300K in total, namely a Toyota Vios, Toyota Altis and Toyota Camry.
Speaking on the campaign, Ms Ung Lay Ting, Managing Director of Marketing & Sales of Tropicana said, “Every year at Tropicana, we work hard to strategise a campaign that is engaging and rewards our purchasers. For this year’s first campaign, Tropicana Drive Me Home, we are very pleased to reward our purchasers with vehicles that can be enjoyed as a family. This is our commitment to continuous engagement with our loyal supporters and purchasers for being part of the Tropicana family.”
“This campaign was purpose-driven and effective in raising awareness about our signature Tropicana developments – Tropicana Metropark (Subang Jaya), Tropicana Heights (Kajang), Tropicana Aman (Kota Kemuning), Tropicana Gardens (Kota Damansara) and Tropicana Cheras. By owning a signature Tropicana property as an asset, purchasers stood a chance of completing their dream by driving home a new vehicle,” she added. The campaign achieved record-breaking digital engagement of over 3.5 million impressions within a short duration of just 8 weeks.
The grand prize winner, Chew Kai Lee who walked away with the Toyota Camry gleefully commented, “I am truly happy with the win and still can’t believe I will be driving home a brand new car. I look forward to driving the car back to my hometown of Ipoh to share the joy with my family”. Commenting on her choice of investment in Dalia Residences at Tropicana Aman, she said, “The Dalia Residences homes have a spacious layout and design which makes it ideal for my family.”
Another winner, Chee Wai Leong, who went home with a Toyota Vios for his purchase of Paisley Serviced Residences at Tropicana Metropark, delightfully commented on the win saying, “I chose a Tropicana property as it fulfils my criteria of a home boasting good quality, security and facilities within an environment of convenience and comfort. With this purchase, I have now won a car. I am very excited indeed!”
Ung commented on the year that is ending soon, “2018 has been an eventful one, with the successful handover of several of our developments, the launch of new phases nationwide and the opening of Malaysia’s first W Hotel – W Kuala Lumpur. All this would not have been accomplished without the support of our loyal customers. We look forward to bringing more innovative developments and exciting campaigns in 2019.”
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