Kuala Lumpur, May 24 – Mah Sing Group Berhad (Mah Sing) was honoured with two awards at The BrandLaureate BestBrands Awards 2016 – 2017, which was held at The Majestic Hotel, Kuala Lumpur yesterday evening. The Group bagged two prestigious awards; The Excellence in Property Award and The King of Property Award which acknowledges the achievements of Group Managing Director of Mah Sing, Tan Sri Dato’ Sri Leong Hoy Kum.
“We are honoured to receive these awards as it highlights the hard work and effort team Mah Sing have invested in strengthening our brand presence in the country. Branding is very important and good branding is the key factor in increasing the awareness of a company,” said Tan Sri Dato’ Sri Leong Hoy Kum.
Tan Sri Dato’ Sri Leong Hoy Kum further added, “We recently underwent a brand transformation and we launched our new logo and tagline. Much like our tagline ‘Reinvent Spaces. Enhance Life’, we want to improve the lives of our customers through our products and innovative marketing initiatives. One of the good marketing initiatives is our recent Fire in The Sky 2 event in Icon City, Petaling Jaya. Aside from promoting a healthy lifestyle, this event allows the participants to experience our facilities and quality products. Mah Sing is also the first developer who has hosted a fitness festival in a completed development.”
Mah Sing is currently undergoing a group wide transformation driven by its vision “Inventing Future Living That Enhances Quality of Life”. The Group aims to recreate, innovate and push the boundaries of our products to produce deliverables that exceed expectations.
Tan Sri Dato’ Sri Leong Hoy Kum commented “Our tagline drives our actions, which is to enhance the quality of life. As we continue with our group-wide transformation our focus will be to not only craft homes that add value for homeowners, but what positive impact we can have on the community as a whole. As a responsible developer, Mah Sing is on the right track and with our transformation in full gear, we will continue to look at ways we can improve the lives of those around us.”