Staying agile and relevant in the new normal

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9 June, PETALING JAYA – As the world grapples with the COVID-19 pandemic along with the economic slowdown, it has certainly put institutional, private sector, international community and individual resilience to the test.

The phenomena have drastically changed the landscape of the property industry both globally and locally. Many developers have relooked their business strategy and operations, focusing on business continuation and business recovery plans for the near to long term.

Experienced town-maker

Having been through several economic cycles, developer Gamuda Land, backed by over two decades of town-making experience in Malaysia and other parts of the world, is resilient in addressing the challenges.

“While the pandemic caught us by surprise, entailing many uncertainties; this challenging economic climate however, is not new to us.” said Ngan Chee Meng, Chief Executive Officer of Gamuda Land.
He continued, “Over the last 40 years, the Group has experienced and overcame many challenging moments including the Asian financial crisis in 1997 and the US subprime mortgage crisis in 2007/08. We are prepared and ready to deal with the sudden adverse change of economic environment with the cooperation of everyone in the organisation. Our town-making principles, which form our solid foundation of creating sustainable towns and communities, coupled with the team’s agility to adapt to the new normal, will see us going to the market with creative solutions for genuine property buyers or investors.”

If we observe the property market trend closely, we are now in the recession phase and will soon be entering into the recovery phase. It is noteworthy that the recovery phase in every cycle usually starts higher than the previous recovery phase. Whether it is 1997 or 2007 financial crisis, property prices always rebound and the general trend is upward.

Agility to adapt

Currently focusing on resilient recovery, the developer believes that it is time to refresh its marketing strategies, re-align its business goals and upskill its employees.

“Times like this paves way for change, often for the better. We have been actively rolling out strategic innovation, developing new skills for an integrated response, diversifying our outreach programmes and introducing attractive marketing campaigns,” commented Ngan, adding that the market needs some stimulus to turn around from both the government and the developers, which means it is a good time for buyers to invest in property.

GL WOW

Leveraging on the government stimulus packages and the Overnight Policy Rate cut by Bank Negara, Gamuda Land introduces its GL WOW campaign that revolves around enticing offers and financial solutions designed to bring assurance to home buyers in these uncertain times. The campaign’s duration will see the developer continue its positive momentum in rolling-out attractive deals, starting with:

– 5% returns per annum on every payment you make until delivery of vacant possession, which is double what fixed deposit currently offers. Essentially buyers get a new Gamuda Land home and enjoy returns on their investment.

Subsequent deals include:

– Star Buy Units where buyers can save up to RM 200,000 when purchasing selected Gamuda Land properties.
– Free Home Furnishing packages.
– 100% Cashback on down payment made with any Citibank’s Citi cards.
– Get up to RM10,000 shopping vouchers in Shopee Malaysia.
– Low booking fee at only RM1,000.
– Once purchased, enjoy GL Friends privileges
Ever present in the GL WOW campaign is Gamuda Land’s tailor-made home financing solution, where:
– We assist you in navigating various financing schemes to obtain a 100% loan margin.
GL WOW +

As a gesture of appreciation to all loyal customers, existing GL Friends will be entitled to Triple Referral Rewards as well as Double Repeat Purchase Discounts for selected properties.

Exclusive online deals

GL WOW campaign is launched following our successful Gamuda Land Online Property Deals that was launched on 23 March during the MCO which saw more than 200 units booked.

Terms and conditions apply and for further information, interested buyers can log on to gamudaland.com.my.

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