Samsung continue its leadership commitment in setting new standards for picture quality by bringing one giant leap for reality with its latest QLED 8K TV
Kuala Lumpur, 8 May 2019 – Samsung Malaysia Electronics has unveiled its 98” QLED 8K TV – its largest yet – adding to its 2019 TV lineup, officially giving Malaysians the largest 8K screen experience of unrivalled picture quality and clarity. The new Samsung QLED 8K TVs come equipped with Samsung’s propriety Quantum Processor, an AI-powered picture and sound processing semiconductor technology which enables a significantly improved entertainment experience.
“Samsung has been the global leader in TV for 13 consecutive years. Throughout the years we are committed to delivering quality and innovative products through the understanding of our consumers’ need today. With the unveiling of our QLED 8K TV today, we are bringing a new dimension of reality through our 98” display. Our proprietary technology in Quantum Processor 8K once again raised the bar by upscaling the lower resolution content you watch to near 8K quality. We couldn’t be more excited to bring you one giant leap for reality with our Samsung QLED 8K TV,” said Jimmy Tan, Head of Consumer Electronics of Samsung Malaysia Electronics.
Unveiled by Samsung as an industry first, the machine-learning Quantum Processor employs its AI capabilities to learn and compare millions of images that help it to calibrate lower-resolution sources and optimize them into 8K-quality content regardless of the original format. With that, the issue of currently-limited native 8K content is a non-issue for Samsung’s 2019 QLED TVs, therefore earning the TVs a prestigious Innovation Award at CES 2019. This is Samsung’s smartest and most powerful TV yet.
The key products in the 2019 QLED line-up include a suite of 8K and 4K TVs, such as the 8K Q900R that ranges from 65-inch to 98-inch in size, as well as the 4K Q90R, Q75R and Q60R that range from 49-inch to 82-inch in size. In total, the expanded 2019 QLED line-up features more than 20 models and includes more large-screen models.
The Best Picture Quality with Significantly Improved Viewing Angles and Black Levels
Equipped with an upgraded Ultra Viewing Angle technology, Samsung’s 2019 QLED TVs will allow for backlight to pass through the TV’s panels more evenly onto the screen, thanks to the improved panel structure and new screen calibration algorithms which enhance the TV’s viewing angles. It delivers consistently stunning picture quality from every viewing angle without glare or reflections in the daytime or in brightly-lit rooms.
Along with several picture quality upgrades in 2019, the adoption of Direct Full Array models1 has nearly doubled from last year. Direct Full Array technology puts backlit LEDs behind the panel for precise brightness control, allowing the light to be adjusted individually to create deeper blacks. Algorithms that recognize and adjust black colors more precisely analyse the characteristics of each scene in real-time for brightness distribution and black ratios to control the backlight and help the 2019 QLED TVs deliver superb black color reproduction.
In addition, all Samsung 2019 QLED TVs will feature HDR10+, a premium picture processing format. The HDR10+ standard makes bright scenes brighter and dark scenes darker by optimising the contrast for each scene, so that users can enjoy a detail-rich picture. The QLED 8K TVs will also support HDMI 2.1 (8K 60P) transmission.
Magic Screen Offers an even greater Variety of Decoration and Art
Through Magic Screen, Samsung’s QLED TVs elevate the home setting by displaying decorative content, useful information, your own photos, and can even mimic the texture of the wall behind it2. In addition, an even wider variety of themes are now available, which allows users to further customise Magic Screen to complement the décor of their homes. Customers can also sync their ambient screens with music when the TV is not in active use.
Samsung QLED TVs come with an automatic light control sensor as well, allowing it to adapt its brightness levels to give users the optimal viewing experience, regardless of whether you’re watching TV late at night or in the bright morning sunshine.
Samsung’s 2019 QLED TV Lineup is now available for purchase at all local Samsung Brand Stores and authorised dealers nationwide. To learn more about Samsung’s 2019 QLED TV lineup, please visit: www.samsung.com.