Samsung elevates Malaysian homes with the arrival of its 2020 QLED, The Sero, The Serif & The Frame TVs

14 May, KUALA LUMPUR – The home is where the heart of every person belongs. It is where the day starts and ends, where a person feels the most at peace, and where any form of quality time is spent the most. Think about it – what’s the first thing you notice when you step into your living room and at which direction are all your furniture facing?

Yes, the TV is primarily seen as an electronic device for entertainment. However, bringing in and setting up the right TV has the power and potential to elevate a home’s ambience to new levels, turning any ordinary room into an extraordinarily luxurious suite. With the arrival of Samsung’s 2020 QLED, The Sero, The Frame, and The Serif TVs; Malaysians can now sit back, relax, and revel in the upgrade that their homes have received this year!

“In the past, the important thing about a TV were its technical specifications and features. Today, the TV is so much more than that. It has become a part of our lifestyle, blending into the very walls, essence, and identity of our homes. Moreover, it has the power to bring joy to its viewers regardless of age, race, or gender; but more than that, it also has the power to light up an entire room and connect families together,” said Jimmy Tan, Head of Consumer Electronics of Samsung Malaysia Electronics.

“This is why we put meticulous thought into our TVs, as we know that it is much more than just a prop for a living room. It is what sets Samsung TVs apart from the rest; and we are proud to announce that these TVs that are now available in the Malaysian market. And with that, we are celebrating the arrival of the new TVs with an irresistible Raya Bergaya, Ceria Bersama promo – just for Malaysians to bask in this year’s festivities a little bit more!” he added.

Here’s everything to know about Samsung’s 2020 TVs lineup:

QLED 2020

Turn ordinary days into extraordinary discoveries, bring out the truest emotion in every moment, and go beyond your wildest imagination! The 2020 QLED TV is equipped with Samsung’s most complete TV technologies ever. Powered by its state-of-the-art Quantum Processor, the 2020 QLED TV ensures that you always feel the full power of the 8K resolution, regardless of the original source’s quality.

Sound innovation has been further redefined in the 2020 QLED TV as well. With its new Object Tracking Sound+ (OTS+) in QLED 8K TVs, sound travels more dynamically than ever as it follows an object’s movement around the screen. Its built in speakers give sound the freedom it needs to move and be where it sounds best for a realistic, three-dimensional sound experience. Moreover, its Active Voice Amplifier (AVA) and Adaptive Sound+ features identifies and analyzes its surroundings and potentially distracting noises, which then delivers the optimum sound for its current environment.

The 2020 QLED TV is a thing of beauty as well. With its gorgeous Infinity Screen feature in QLED 8K Q950TS models, its black edges have been shrunk to almost nothing, displaying an exquisite and elegant design that takes your viewing experience to levels of immersion and realism unlike any other. Its ultra-slim design and Magic Screen+ feature perfectly blends into its surroundings as well, allowing you to discover a new beautiful harmony of TV and interior design!

The Sero

The Sero, which means vertical in Korean, has the ability to pivot between horizontal and vertical orientations, just like a smartphone or a tablet. Moreover, it is able to seamlessly connect with and display the content of a user’s mobile device. Simply put, it is the TV of the current generation, created specially to cater to the trends and lifestyles of today.

With that said, The Sero doesn’t ignore picture quality either! Powered by top-level QLED technology with 100% Colour Volume by Quantum Dot, images produced by The Sero are guaranteed to be of the highest standards. With a dynamic design, enormous possibilities, and first-rate technology, The Sero is a display as unique as your own style; redefining what a TV can do.

The Serif

The latest artistic TV was developed as an aesthetic-focused TV in collaboration with the Paris-based design brothers, Ronan & Erwan Bourollec. Ideated with a timeless elegance and versatility that goes in harmony with your room, The Serif’s iconic I-shaped profile is a contemporary and sophisticated one; designed to make a statement and elevate a home with a brand-new artistic character and inspiration.

Artistic sophistication isn’t the only defining characteristic of The Serif though! Its display picture boasts over a billion colours powered by Samsung’s patented QLED technology for immersive viewing as well, allowing home owners to enjoy any form of content like movies, or even unique patterns via The Serif’s Magic Screen!

The Frame

The Frame was conceptualized as the home device perfect for art lovers, taking the form of a luxurious art frame. When it is turned “off”, anything from curated art collections to photography can be displayed, turning your home into your very own contemporary art gallery.

Moreover, The Frame is equipped with several intelligent features to complement its home and surroundings. For one, it has a time setting that allows you to enjoy specific art pieces at certain times of the day. It has a Brightness Sensor as well, which detects ambient light and automatically balances the screen’s brightness and colour tone for a natural illumination. Apart from those, a Motion Sensor is able to detect your presence – the screen displays your favourite artwork while you’re there, but intelligently turns off when you leave, conserving power.

Raya Bergaya, Ceria Besama Promotion!

To celebrate the official availability of its latest 2020 TVs, Samsung Malaysia Electronics is thrilled to announce its Raya Bergaya, Ceria Bersama promotion by giving out complimentary gifts worth more than RM7,000, starting from now till 30th June 2020! The promotion details are as listed below:

Samsung 2020 TV’s Gift with Purchase (GWP) Promotion:

Model No. RRP (RM) Free Gift
85″ Q950TS QLED 8K Smart TV (2020) 64,999 Complimentary of The Sero TV and Sero

Wheel worth RM 7,298

75″ Q950TS QLED 8K Smart TV (2020) 44,999 Complimentary of The Sero TV and Sero

Wheel worth RM 7,298

65″ Q950TS QLED 8K Smart TV (2020) 29,999 Complimentary of The Sero TV and Sero

Wheel worth RM 7,298

82″ Q800T QLED 8K Smart TV (2020) 39,999 Complimentary of The Sero TV and Sero

Wheel worth RM 7,298

75″ Q800T QLED 8K Smart TV (2020) 29,999 Complimentary of The Sero TV and Sero

Wheel worth RM 7,298

65″ The Frame QLED 4K Smart Lifestyle TV (2020) 10,999 Complimentary of The Frame customisable bezel x 2 units worth RM 998
43″ The Sero QLED 4K Smart Lifestyle TV (2020) 6,999 Complimentary of The Sero Wheel worth RM 299

Samsung Soundbar’s Purchase with Purchase (PWP) Promotion

Product Name RRP (RM) Purchase with Purchase
Samsung Harman / Kardon (HW-Q90R) 6,499 PWP Price at RM 4,299 with any Samsung TV Purchase
Samsung Harman / Kardon (HW-Q70R) 3,399 PWP Price at RM 2,499 with any Samsung TV Purchase
Samsung Harman / Kardon (HW-Q60R) 2,599 PWP Price at RM 1,699 with any Samsung TV Purchase
Soundbar HW-R650 1,699 PWP Price at RM 1,199 with any Samsung TV Purchase

For more information about Samsung’s Raya Bergaya, Ceria Besama Promotion, please visit www.samsung.com/my/rayabergaya-2020.

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