Quality Meets Value in Negeri Sembilan


Quality Meets Value in Negeri Sembilan

But home is more than just the property we come back to after the daily grind. To “come home” is to return to the warm embrace of life; to continually rediscover the love, belonging and strength to strive for better. Put another way, home is a safe personal space where one finds sanctuary; to sleep, rest and raise a family.


Housing, and the idea of home, are part of the Better Life Index. This index has been put together by the Organisation for Economic Cooperation and Development (OECD) to measure quality of life around the world, or what it means to live well.


The Better Life Index measures wealth and social progress using more than just bald economic statistics (such as a country’s Gross Domestic Product) to arrive at a more holistic and realistic view of quality of life.


How to be well

The Index has 11 dimensions of well-being, both tangible and intangible:


As part of Sime Darby Property’s leadership in creating sustainable communities, its developments in Negeri Sembilan are designed along these lines to foster a high quality of life.


They take into account the multiple dimensions of well-being, such as the need for surroundings conducive to social and emotional health, as well as to provide facilities that enable residents to take an active part in their own physical fitness.


Culture plays a crucial role; in an update of its liveability index, the Economist Intelligence Unit (EIU) included the category of “cultural assets” in its ranking of the cities in the world with the highest quality of life. Sime Darby Property considers the culinary arts, the performing arts and entertainment, among other forms of culture, as integral to the success of a development and the wider community.


Notably, Negeri Sembilan would also likely perform better than the Klang Valley in the EIU’s other categories of Green Space, (Urban) Sprawl, Natural Assets, Connectivity, Isolation and Pollution.


Sustainable returns

Sime Darby Property has invested considerable time and resources in its projects for their residents to flourish. Its first venture in Negeri Sembilan in 1997 was Nilai Impian, a 1,800-acre township that it continues to develop. Nilai Impian was initially built with industrial units and affordable homes in order to create a place where people could live and work, in recognition of the multifaceted nature of urban living.


Sime Darby Property subsequently launched the Bandar Ainsdale township and Chemara Hills neighbourhood in Negeri Sembilan in 2012 and 2013, respectively. Nilai Impian now offers Azalea double-storey link homes (RM635,888) with views of its 16-acre lake, while Kiara Court (RM312,888) is a spacious, low-density development of 96 apartments. Both these recent phases are part of the strong, organic growth of this master-planned, lake garden township.


Tangible quality

The tangible quality of Sime Darby Property developments is evident in their homes and in their physical facilities. The specified materials, finishings, fittings and workmanship are of a respectably high standard so that owners can take pride in their homes and in where they live.


Bandar Ainsdale, Chemara Hills and Nilai Impian offer thoughtful, beautifully landscaped parks and open spaces, lakes, sporting facilities, community areas and club houses. Bandar Ainsdale even comes equipped with a free fibre optic broadband network and complimentary initial service.


All three developments are linked by local and interstate road and rail networks, and are located close to Kuala Lumpur International Airport, maximising their value to Malaysia Vision Valley and the overall potential of Greater Kuala Lumpur.


In particular, the Kuala Lumpur-Singapore High-Speed Rail Link that is currently in the advanced stages of planning will enlarge the economic dimensions of residents’ lives by increasing their networking and career opportunities.


A long-term commitment

For those with foresight, there can be no substitute for the peace of mind and comfort of living in a development designed to optimise the tangible and intangible dimensions of their quality of life. The likes of ecologically sound architecture, landscape design and integrated security systems are just some important physical facilities that contribute to a high quality of life for residents. To work in an integrated manner, they must be informed by a holistic vision of development, and maintained over the long-term with experienced, forward-looking management.


In this regard, Sime Darby Property’s track record speaks for itself, and engenders strong buyer confidence in its products, and market confidence in its projects. As the property arm of Bursa Malaysia-listed multinational conglomerate Sime Darby Berhad (market capitalisation: RM60 bil) its core businesses are property development and property investment.


Sime Darby Property is currently Malaysia’s largest property developer in terms of land bank and active projects. Its successful 40-year track record so far includes 15 townships, some of which span generations. Its operations in Australia, Singapore, UK and Vietnam allow it a cosmopolitan outlook, drawing from the best of the world for the residents of its developments.

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