PropNex Malaysia and iProperty.com.my sign RM500,000 Commercial Agreement to recharge property agent business

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(L-R) Evon Heng Yee Boon, COO of Propnex Malaysia; Marcus Teng Seng Wen, CEO of Propnex Malaysia; Wong Siew Lai, Acting Country Manager and GM Marketing & Communications, iProperty.com Malaysia Sdn Bhd; Sean Liew, General Manager for Agent and Developer Sales, iProperty.com Malaysia Sdn Bhd and Premendran Pathmanathan, General Manager for Customer Data Solutions & Quality, REA Group Asia (iProperty.com.my)

SELANGOR, 5th October 2020 — iProperty.com.my, Malaysia’s No. 1 Property Site, has signed a commercial agreement with PropNex Malaysia, to help their property agents improve their business potential through digital platforms namely via iProperty.com.my’s latest proptech tool, iProperty PRO. Established in 2018, PropNex Malaysia is one of the fastest-growing real estate agencies in the country with over 600 property agents across 4 branches – Petaling Jaya, KLCC, Johor Bahru and Kota Kinabalu.

iProperty PRO was launched in May 2020 to assist Malaysian property agents in bringing their business to the next level using the latest property data insights. The proptech tool consists of features to help property agents in keeping track of how their listings are performing using data and in-depth insights. These could help property agents level up their game based on a market comparison with similar listings.

The signing ceremony was officiated by Wong Siew Lai, Acting Country Manager and GM Marketing & Communications, iProperty.com Malaysia Sdn Bhd and Marcus Teng, CEO of PropNex Malaysia at the Bangi Convention Centre on 4th October.

In addition, iProperty.com.my will provide exclusive training sessions for PropNex Malaysia’s property agents on digital knowledge, provide consumer search insights and education on how to effectively use proptech tools to increase the visibility of their property listings.

There is no doubt that these are challenging times for the property market more so for property agents who have to deal with the reality of the new normal. The recent effects of COVID-19 are showing further shifts in the way property agents and property buyers, sellers and investors interact on their property journey. The upshot to this is that we are seeing digital data driving the way consumers seek properties more than ever before.”

-Wong Siew Lai, Acting Country Manager and GM Marketing & Communications, iProperty.com Malaysia Sdn Bhd-

Siew Lai added,”PropNex Malaysia has recognised this and has seen the importance of equipping property agents with digital knowledge and property data insights to help them recharge and grow connections with the millions of property seekers in Malaysia who are using digital platforms to buy and sell properties. We are happy that we get to work with a local real estate agency like PropNex Malaysia to better empower Malaysian property agents with the necessary digital tools.”

Marcus Teng said, “iProperty.com.my is the leading property site in Malaysia and their various digital initiatives in revolutionising the property journey for consumers are hard to overstate. Their property tools and the data insights which they provide will allow our property agents to adopt a more digital approach in rising up to the ongoing changes in the property market. I believe this partnership with iProperty.com.my will help PropNex Malaysia property agents reap competitive advantages via big data, further elevating their business opportunities.”

iProperty PRO identifies potential issues with the property agent’s listings through the Market Analytics feature, and what they can do to improve their listing in order to capture home buyers’ attention and to boost their listings’ reach.

Property agents also have access to the Home Report feature which delivers an estimated price with a market comparative analysis on a specific property for sale or rent. This allows property agents to decide on where is the best place to list their properties. Other comprehensive data on capital growth and rental yields are included, enabling property agents to easily compare against other units in the same building and units in neighbouring buildings of similar size.

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Additionally, property agents have access to brickz.my, which is made available exclusively on iProperty PRO. This enables property agents to stay up to date with actual transacted property prices, which helps them facilitate price negotiations between buyers and sellers. In addition, property agents are also able to discover where people are buying with Brickz.my’s market trends to optimise their listing location by area.

iProperty PRO’s Market Insights feature includes useful information such as property user visits, potential leads, price range, area research, supply and demand figures and the popularity of chosen property (in terms of searches) in a particular area. These insights allow property agents to obtain higher return-on-investment (ROI) and maximise the number of quality leads by understanding the level of competition and buyer’s interest in their chosen area.


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