KUALA LUMPUR, January 3— The property industry is expected to remain lackluster this year after the sluggish sales in 2016, driven by prolonged weak sentiment, low affordability and accelerating incoming supply.
In a research note today, AllianceDBS Research Sdn Bhd said, buyers were likely to adopt a wait-and-see attitude in anticipation of lower selling prices in the near to medium term.
“We are still seeing strong demand for selective new projects which offer value proposition to buyers despite the relatively weaker market.
“Differentiating features and value-driven pricing have increasing dominated buyers’ priority list given the weak sentiment,” it said.
AllianceDBS said developers with right product offerings at emerging growth corridors with huge population catchments were expected to sustain their sales.
“The developers would have to revise their product offerings to incorporate more ‘value-added’ properties with differentiating lifestyle amenities that will distinguish themselves from lower-priced public housing,” it said.