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PRG partners with Maybank Islamic’s HouzKEY for its first affordable property development Embayu @ Damansara West


11 August, SELANGOR – PRG Holdings Berhad (PRG or Company or Group), a Bursa Malaysia Main Market-listed investment holding Company primarily involved in manufacturing, property development, construction, healthcare and fashion apparel businesses, is pleased to announce that the Company has officially partnered with Maybank Islamic to offer HouzKEY, a new home financing solution that will assist Malaysian first and second home buyers to purchase a home at Embayu @ Damansara West with 100% financing at the lowest rate for the first five years.

HouzKEY is an inventive home financing solution offered by Maybank Islamic and PRG is one of the exclusive developers that has partnered with the bank to offer this solution for its latest affordable property project.

Under this homeownership solution, potential buyers of Embayu will only need to pay 3 months refundable deposit upfront and no other payments until the completion of the property. With 100% financing on their home purchases and ZERO payment during construction period, first-time homebuyers and upgraders who are eager to own a home can now do so without worrying about the high initial cost.

“We understand the challenges Malaysians face in their homeownership journey. Guided by our mission to humanise financial services, HouzKEY was introduced as a home financing solution to help alleviate the burden by providing 100% financing and lower monthly instalments. We believe our partnership with PRG will assist many Malaysians in owning their dream home.” said Sally Lye, Managing Director of Real Estate Ventures, Maybank.

PRG Managing Director for Property and Construction Dato’ Alex Wee Cheng Kwan said: “Building affordable housing with quality finishing is the direction of PRG going forward, and we understand the needs of some of our customers who require greater flexibility and cash flow efficiency. Therefore, we see great synergy to work with Maybank Islamic to offer an inventive financing solution to help homeseekers overcome their problems and provide them the opportunity to become a homeowner at Embayu @ Damansara West.”

Embayu is a nature-inspired residence with various facilities that nurtures families’ well-being and potential for investment returns. The resort-themed condominium sits on a 6.5 acre-land, offering 650 residential units with a starting price of RM450,000 from 1000 sq ft onwards.

The name Embayu originates from two Malay words, which is “Embun” and “Bayu”. The combination of both words highlights the concept of the development that is filled with nature, including a 44,000 sq ft central green landscape that gives residents the opportunity to be close with nature in the vicinity of their home.

The project is also PRG’s first venture into the affordable property segment which is catered for the mass market. The Group had looked into the needs of consumers that demand homes with affordable pricing but also come with good quality and design. The location is also strategic and known to be an emerging neighbourhood beside the Kota Damansara and Ara Damansara townships.

In terms of accessibility and facilities, the area is connected to major highways such as DASH, GCE Guthrie Highway, NKVE and Federal Highway. Besides being near to Kota Damansara and Ara Damansara, Embayu is also close to Shah Alam, DASH’s Subang 2 interchange, Sultan Abdul Aziz Shah Airport at Subang, and it is surrounded by mature amenities such as Help University, Giant Hypermarket, Star Aveue Mall, Segi University Colleges and Thomson Medical Centre.

For more information about Embayu @ Damansara West, please visit or look for Embayu on the official HouzKEY portal at

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