PR1MA refutes claims by property players

PR1MA refutes claims by property players

PETALING JAYA, Dec 17: Perbadanan PR1MA Malaysia, the agency established to plan, develop, construct and maintain homes for middle-income households via the 1Malaysia People’s Housing Programme (PR1MA), has refuted claims by property experts that the scheme is a failure.

Speaking at the PropertyGuru Outlook Forum 2016 on Monday, REI International Holding Sdn Bhd CEO Dr Daniele Gambero said the scheme was a “total failure” as it had not been delivering homes at the right value in the right places while Armani Media Sdn Bhd managing director K.K. Chua alleged that only 10% of the 500,000 homes targeted by PR1MA had been approved. He also said the locations of the projects were “far flung”.

However, Perbadanan PR1MA Malaysia said it understands the demand for market homes for middle-income Malaysians and understands affordability in areas where PR1MA is present.

“We undertake demand analysis, using location preference data given by our registrants, which number 1.2 million people to date. Our product matches the demand at the location of our projects. We cannot stress enough that PR1MA projects to date are in locations where PR1MA homes are in demand by middle-income Malaysians nationwide,” it said in a statement yesterday.

The agency also said the figures shared by Chua are inaccurate. According to it, a total of 232,807 units from 190 projects have been approved for construction by the Members of Corporation (a panel that oversees the agency’s operations), representing about 97% of its three-year mandate of 240,000 units. Of the 190 projects approved, 67,435 units are already in various stages of construction and 883 units have been delivered.

“It is vital for PR1MA to maintain the momentum it has achieved in building 500,000 homes for the middle-income group. Having reached a considerable milestone thus far, we aim to progressively continue attaining our next benchmark.

“While PR1MA has recorded significant progress during its short time in existence, we remain mindful that there is much to be done to ensure we achieve our mandate,” it said.

Established under the PR1MA Act 2012, Perbadanan PR1MA Malaysia’s mandate is to deliver quality housing for middle-income households in key urban centres. According to its website, PR1MA homes are available in various types and sizes within an integrated community and designed to suit different household needs. The scheme, which has houses priced between RM100,000 and RM400,000, is open to all Malaysians with a monthly household income between RM2,500 and RM10,000.

“PR1MA’s unprecedented housing programme to build quality homes in urban and new urban areas and make them affordable for the middle-income group is set to usher the beginning of a better tomorrow for the vast majority of Malaysians, the M40 group, who represent household income in the RM2,500-RM10,000 bracket.

“Empowered to plan, develop, construct and maintain PR1MA developments throughout the country, PR1MA aims to deliver more than just brick and mortar,” it said.