27 March, KUALA LUMPUR – Perumahan Rakyat 1Malaysia (PR1MA) homeowners and registrants can now enjoy exclusive privileges and discounts for products and services through the PR1MA HAVEN programme.
PR1MA Chief Executive Officer, Datuk Abdul Mutalib Alias said to date, 27 merchants such as Fella Design and Index Living Mall currently partnered with the PR1MA HAVEN programme to provide discounts on various items and services including household appliances, furniture and electrical appliances.
To enjoy HAVEN benefits, users will simply need to download the mobile application via the App Store or Google Play and register, he said in a statement, here today.
The programme was launched by Minister in the Prime Minister Department Datuk Seri Dr Shahidan Kassim in conjunction with Housing Sales Expo-Towards the One Million Dream here today.
He said the programme was another initiative to help lessen the impact of the escalating cost of living among middle-income households, as they aspire for a better standard of living, in line with their discerning tastes and lifestyle.
The programme also offered good opportunity for PR1MA HAVEN partners, including local small and medium businesses to increase brand exposure and revenue among PR1MA homeowners and registrants, he said.
He added the PR1MA HAVEN application received tremendous response with 52,000 mobile downloads since it was introduced last month.
Those interested to learn more about PR1MA HAVEN are encouraged to visit PR1MA booth at the nine-day of Housing Sales Expo at the Putra World Trade Centre (PWTC), here, which ends April 1.
– BERNAMA