KUALA LUMPUR, December 25 — Situated in the heart of the capital’s central business district, Oakwood Hotel & Residence Kuala Lumpur (Oakwood KL) is vying for regional and local transient business travellers for extended, as well as short stays.
Its Sales and Marketing Director, Kenny Goh said the dual-hotel and residence projected an average occupancy rate of 70 per cent in line with similar properties in the city centre.
“Observing rising demand for dual hotel and residence properties in the city, Oakwood KL product tier is deemed to be the right product to provide an environment in which guests will feel right at home, setting the stage for its entry into Malaysia.
“We are ramping up slowly towards the target and we expect the occupancy to fluctuate according to demand trends,” he told Bernama.
Oakwood KL, which debuted on Oct 31, offers 251 units of accommodation rooms and serviced apartments.
It combines the spacious comfort of a private home with services and facilities of a hotel, including a 24-hour concierge and front desk services, business services, a swimming pool, a wading pool, a gym, a restaurant, a bar, meeting rooms and high-speed Internet connection.
The property is ideal for both short and long stays, meeting the needs of both leisure and business travellers seamlessly, providing a calm oasis in the heart of the business district.
Offering deluxe rooms to two bedroom apartments, all units are fully serviced with housekeeping, while apartment units are fully equipped with western-style kitchenettes.
Goh believes that demand for large spacious rooms, resembling one or two-bedroom apartment-style residence, especially for travelling households and groups would increase during peak seasons.
“We need to stay relevant to today’s constantly changing consumer needs and demands, which are often associated with the fast-changing digital trends and the emergence of new generation of travellers,” he said, adding that Oakwood KL catered to the needs of these segments.
On the outlook for the hotel industry, Goh said hoteliers were facing stiff competition as more operators entered the market to take advantage of the growth in the Asia-Pacific economies, including Kuala Lumpur.
“In order to stay competitive, hospitality brands should focus on defining products, targeting specific customers and maximising the guest experience.
“Managing brand reputation in all spaces, and appropriate pricing to attract the right business from the right segment are integral to sustain the growth and loyalty of the brand,” he added.