1 OCTOBER, SETIA ALAM, SELANGOR – Datuk Choong Kai Wai officially begins his role as S P Setia’s new President and Chief Executive Officer. His mission is to establish new points of business sustainability that will intelligently position S P Setia as ready to adapt and react to new market needs and norms, as well as keeping a pulse on environmental responsibilities.
Under this new approach to business sustainability is also a digital transformation drive. Digitalisation for S P Setia will mean a seamless customer experience journey from first contact, right up to curated lifestyle experiences for owners and residents in its properties and townships.
Datuk Choong Kai Wai is a leader known for his ability to bring visions to fruition. He has over 30 years of experience in the property and construction industry, which includes both domestic and international markets. He set up Setia Australia in Melbourne in 2010 and had since established Setia as a strong brand name in Australia’s property market, leading Setia to be a trusted property developer in the country and APAC region.
S P Setia Chairman Tan Sri Dato Seri Syed Anwar Jamalullail said, “As Setia scales up its sustainability journey in its vision to become an even more sustainable and digitalised property player, I have no doubt that Datuk Choong, in assuming his role today, will be able to provide strategic guidance to the board, management and indeed the entire Setia Group with fresh innovative ideas and lead in the transformation for Setia to stay relevant in this digital age.”
Also assuming his role today is Dato’ Seri Koe Peng Kang as S P Setia’s new COO. He is a solid operational and business development leader, having held various positions throughout the Company and is a highly respected figure in Malaysia’s property industry.
Dato’ Seri Koe has over 30 years of experience in the fields of engineering, construction and property development with a strong management background. He has been with S P Setia since 1997 and has been directly involved in landmark developments, specifically the Group’s award-winning Eco Series. His vast experience makes him the right person to take on the role of Deputy President and COO.
“Likewise for Dato’ Seri Koe who has been in S P Setia since 1997 and directly involved in the successful development of the Eco Series for the S P Setia Group and the combination of both (Datuk Choong and Dato’ Seri Koe) will present the Group with the right opportunity to bring Setia to greater heights,” said S P Setia chairman Tan Sri Dato Seri Syed Anwar Jamalullail.
“On behalf of the Board, I would also like to record my appreciation and thanks to both Dato’ Khor Chap Jen and Datuk Wong Tuck Wai for repositioning S P Setia to a market leadership position successfully in these past 6 years. Both your leadership have seen Setia achieving many awards to strengthening the brand’s presence in the United Kingdom, Australia, Vietnam, Singapore, China and establishing our presence in Japan during the mandated tenure,” added Tan Sri Dato Seri Syed Anwar.