KUALA LUMPUR, May 3 — The East Coast Economic Region Development Council (ECERDC) and the Johor state government have developed a strategic implementation plan to transform Mersing into a regional tourist hub.
The plan is part of the government’s overall commitment to improve the socio-economy by boosting investments into the tourism sector to create more entrepreneurial and job opportunities for the local community.
“The tourism development strategy will turn Mersing and its islands into a premier tourism and fishing destination,” said ECERDC Chief Executive Officer Datuk Seri Jebasingam Issace John in a statement today.
The council would implement the ‘Rainforest to Reef’ (R2R) concept in the development of tourism and fishing heritage in Mersing, while focusing on community-based tourism to ensure all projects implemented would benefit the locals.
“This concept will link all products, assets and development of Endau-Rompin National Park to the islands in Mersing.
“The tourism facilities at these islands are now being upgraded within the framework of sustainable development.
“This will enable tourists to have better access and convenience while preserving the Iskandar Royal Marine Park,” he added.