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Mah Sing – an advocate for affordability, launches ‘Reinvent Affordability’ campaign ahead of Budget 2018


Mah Sing – an advocate for affordability, launches ‘Reinvent Affordability’ campaign ahead of Budget 2018

Kuala Lumpur, 2017 – An advocate in enabling everyone to own a home, Mah Sing Group Berhad (Mah Sing) started developing affordably priced homes since 2014. Understanding the real market needs, the Group will be launching its ‘Reinvent Affordability’ campaign on 26 October 2017, which will serve as a key theme in the Group’s business plan – developing more affordably priced homes to cater to the market’s supply demand gap.

The ‘Reinvent Affordability’ campaign covers Mah Sing’s 4 upcoming new launches namely M Centura, Sentul, M Vertica, Cheras, M Vista, Penang and Fern phase 2 in Meridin East, Johor where unit selections will begin from this weekend onwards. All projects have recorded very high registration of interest and are expected to be well taken up once the projects are launched. In fact, since the opening of M Centura and M Vertica’s sales galleries, interested buyers can be seen flocking into the galleries in large numbers on a daily basis.

The campaign also encompasses Mah Sing’s RM23million Rewards Reloaded Incentive campaign which makes ownership of the existing projects even more affordable via the provision of a RM23million pool of incentives which comes in the form of cars, furnishing packages and interior decoration vouchers. The Group will also be giving away gold bars its buyers. In fact, those who purchase the selected projects earlier will be entitled for more entries and stand a higher chance to win the exclusive gold bars. The campaign has started and will end on 31 December 2017.

The RM23million Rewards Reloaded campaign is applicable for a total of 29 existing projects, which include Southville City in KL South, (Savanna Executive Suites, Savanna Lifestyle Shops and Cerrado Residential Suites), Lakeville Residence in Jalan Kuching, Icon City in Petaling Jaya (Residential and SoVo), M City in Jalan Ampang, Icon Residence in Mont’ Kiara, D’sara Sentral, Sungai Buloh (Residential, SoVo and Lifestyle Shops), M Residence (Canal Link and M Galleria) and M Residence 2 (Caspia), Johor’s Meridin East (Greenway, Eden, Dandelion and Fern phase 1), Meridin@Medini (Residential, Hotel Suites, Retail Shops and SoVo), i-Parc@Tanjung Pelepas (retail shop units, semi-detached factory and detached factory) and Penang’s Legenda@Southbay, Ferringhi Residence, Ferringhi Residence 2 and The Loft@Southbay.

Mah Sing’s Group Managing Director, Tan Sri Dato’ Sri Leong Hoy Kum said, “There is still a supply and demand gap in the property industry with the average yearly increase of 118,000 number of household formed against the supply of 85,000 completion of new houses yearly in between 2012 to 2014. We believe that our business direction in developing more affordably priced homes does not only bridge the mismatch in supply and demand gap for the affordable segment but also ties in with the Government’s broad Budget 2018 objectives in helping rakyat to own a home.”

Reinvents the Definition of Affordability in Property Industry

Staying true to its tagline ‘Reinvent Spaces, Enhance Life’, Mah Sing’s latest campaign ‘Reinvent Affordability’ aims to reinvent what it means to be affordable. Keeping the best interest of homeowners in mind, Mah Sing plans for its residential products to be affordable without compromising the quality and facilities to further enhance the life of homebuyers.

Tan Sri Dato’ Sri Leong shared, “We want our customers to be able to enjoy the best of both worlds by providing homes with superior product specifications at a price point many can actually afford. Previously, home buyers expect such product specifications to be made available only at above RM1,200psf price points. Now, for our new launches at starting prices of RM328,000 and above, we are able to provide buyers with a freehold KL address, full-sized badminton court, basketball court, efficient unit layouts, automated waste disposal system, 3-tiered security integrated with community mobile application and more. We want to reinvent what it means to be affordable.”

“The implementation of our ‘Reinvent Affordability’ campaign is one of our steps in achieving our goal to enable everyone to own a home. Moving forward, we will continue to enhance the lives of our customers by developing accessible and well-planned products. We want to position Mah Sing as the leading developer in the nation for affordable homes. In fact, I believe that we are the first property developer that is going full force in developing homes in the affordable segment to meet the market demand,” added Tan Sri Dato’ Sri Leong.

Mah Sing’s Upcoming Affordably Priced Projects in Malaysia

Greater KL and Klang Valley

M Vertica, Cheras – Efficient Unit Layouts You Can Afford

M Vertica truly embodies the meaning of ‘Reinvent Affordability” as it is a serviced residence strategically located only 4.5km from KLCC and the city centre with an indicative starting price of RM450,800. The development also features efficient unit layout with indicative built up from 850 sqft. M Vertica has the largest facilities deck for a residential development in Kuala Lumpur with a total of 4.5 acres that houses more than 40 luxurious facilities under one roof.

The project is style as a transit-oriented development with good accessibility that will enhance the lives of its homeowners as it is near various public transport infrastructures such as the Maluri MRT and LRT interchange which is only 500m away or 7 minutes’ walk and Taman Pertama MRT Station which is only 800m away or 10 minutes’ walk. Projects developed near MRT stations are expected to do well with higher rental and better capital appreciation. Similar projects in the Cheras area are generally well taken up and are currently fetching a rental of RM1,300 and above.

Potential customers can visit M Vertica Sales Gallery which is located next to the site. The location of the sales gallery enables buyers to have a clear idea of the locality of the development. The sales gallery has 2 fully furnished show units of 850 sqft (3 bedrooms) and 1,000 sqft (4 bedrooms) ready for viewing from 10am to 6pm daily. The project is scheduled to be launched in December 2017. Interested buyers can visit or contact 03 2630 6388 for more information.

M Centura, Sentul – A Freehold KL Address You Can Afford

M Centura is one of the rare property gems you can find in Kuala Lumpur. This contemporary freehold residential development has a starting indicative price of RM328,000 or monthly instalment as low as RM1,500. A perfect mix of comfort and luxury, it is located only 5km from the Kuala Lumpur city centre with indicative built up from 646 sqft to 1,001 sqft. The location of M Centura allows easy access to various parts of the city and suburbs via trunk roads and highways including DUKE Highway which is only 1.5km away, as well as Middle Ring Road 2 (MRR2) and Karak Highway.

Convenient accessibility is key to this development with direct shuttle to the nearest LRT and MRT stations. Nearby public transformation include the Sentul Timur LRT Station (2.4km away) and the Sentul LRT Station (3.5km away). There are also 3 KTM stations stations which are the Sentul, Kampung Batu and Batu Kentonmen around 2.5-3.5km away. The 100% residential project also provides privacy and secured environment with 3-tiered security integrated with community application for ease of communication – guard house visitor control, lift-lobby access control and perimeter fencing.

M Centura’s Sales Gallery is located at Maxim Citylights, merely 350m from the actual development site. The sales gallery has 2 fully furnished show units ready for viewing from 10am to 9pm daily. The show units feature a 646 sqft residential unit (2 bedrooms) and an 850 sqft residential unit (3 bedrooms) where all bedrooms are designed to fit a double bed. The project is scheduled to be launched in November 2017. Interested buyers can also visit or contact 03 9212 8308 for more information.

Penang Island

M Vista@Southbay, Batu Maung – An Island Address You Can Afford

It is widely known that residential prices in Penang island is higher compared to the properties in mainland due to land scarcity. With an aim to ease home ownership, Mah Sing will be launching M Vista, a residential development with an affordable entry price indicatively starting from RM345,800. It is almost impossible to find such an affordable entry price for a residential property in a well-connected area like Southbay township in Penang island.

The development is strategically located only 1km from Penang’s second bridge, 9km to Penang’s 1st bridge and near Tun Dr Lim Chong Eu Expressway. Residents can easily access to the mainland or Georgetown area.

M Vista focuses on providing convenience to its buyers with ample facilities to cater to all walks of life such as barbeque and outdoor dining area, complete with Herbarium corner filled with edible herbs available for use, indoor play area and reading corner for children, relaxation area, secret garden, gym and more. Wanting to give residents a break away from the hustle and bustle of the city, M Vista houses a Sky Garden (Level 16) and Sky Lounge (Level 15) for community engagement and relaxation complemented with the majestic city view.

M Vista has a total of 5 types of built ups to fit the needs of different homebuyers with an indicative built up of 536 sqft (studio unit) to 1,201 sqft (3+1 bedrooms). Southbay Sales Gallery has the 841 sqft (2 +1 bedrooms) show unit available for viewing from 10am to 6pm daily. The project will be previewed on 28 Oct 2017. Interested buyers can also visit or contact 04 291 3135 for more information.

Johor Bharu

Meridin East – Lakeside Living You Can Afford

Meridin East is Mah Sing’s largest township in terms of acreage with a total of 1,313 acres. This masterplanned integrated development will provide residents with a lush green environment, a wide selection of activities to encourage exercise and healthy living as well as lakeside living with its 9-acre Mulberry lake. Mah Sing is making lakeside living affordable with an indicative starting price of RM410,550 for its 2-storey homes, Fern (phase 2). The spacious landed homes in the heart of Iskandar Malaysia have an indicative built up starting from 1,622 sqft.

It is the Group’s aim to develop a sustainable township that will further enhance the livelihood of the community. In fact, the Group has recently awarded a RM50million contract to build a connecting road into the Tanjung Langsat – Cahaya Baru Toll Connecting Highway, which forms part of the Senai Desaru Expressway (SDE). This will shorten travel time to key locations such as Tanjung Langsat and Pasir Gudang between 15 minutes to 45 minutes. In addition to the connecting road into the Tanjung Langsat – Cahaya Baru Toll Connecting Highway, Mah Sing has started upgrading works to widen Jalan Kong Kong to a 40 meter, four-lane thoroughfare. These upgrades are meant to further enhance the accessibility of the township for the convenience of the residents and surrounding community.

Interested buyers can visit Meridin East’s Show Gallery and Show Village to view the scale model of the entire Meridin East township as well as the 1,622 sqft (4 bedrooms) show unit of Fern from 10am – 6pm daily. Fern (phase 2) is scheduled to be launched on 11 November 2017. Interested buyers can also visit or contact 07 291 3208 for more information.

RM23million Rewards Reloaded

Mah Sing is also rewarding its customers by giving out a total of 75 gold bars to customers who purchase one of the Group’s properties. Customers stand a chance to take home one of the two grand prizes which are 200 gram (g) pure 999 gold bars. The campaign will run until 31st December 2017. In fact, the Group launched the RM23million Celebration Rewards Campaign back in May to mark its 23 year anniversary in the property industry and ‘This Is The New Us’ brand transformation. Due to the positive response received, RM23million Rewards Reloaded campaign was offered to the customers for an additional opportunity to win gold bars should they purchase one of Mah Sing properties.

Disclaimer: The information is provided for general information only. Malaysia Sdn Bhd makes no representations or warranties in relation to the information, including but not limited to any representation or warranty as to the fitness for any particular purpose of the information to the fullest extent permitted by law. While every effort has been made to ensure that the information provided in this article is accurate, reliable, and complete as of the time of writing, the information provided in this article should not be relied upon to make any financial, investment, real estate or legal decisions. Additionally, the information should not substitute advice from a trained professional who can take into account your personal facts and circumstances, and we accept no liability if you use the information to form decisions.

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