Korean themed development to serve as a new catalyst for Sunsuria City


Korean themed development to serve as a new catalyst for Sunsuria City

PETALING JAYA, 31 May: The 8.48-acre development will be nestled within Sunsuria City, a freehold-integrated township located in Salak Tinggi, Putrajaya South. Comprising of a boutique hotel, a Korean beauty mall, a glass wedding house, serviced apartments, cultural heritage retail shops, a themed garden and more, the Provence Village is expected to be launched in 2017.

Speaking during a media briefing, Dr. Yuan Kuo, Chairman of Everrich Group said,” This strategic alliance with Sunsuria Bhd enables us to bring unique content and elements from Korea into Sunsuria City. The “Korean Wave” is very strong in the South East Asia region including Malaysia and the past few years have seen the increasing popularity of Korean dramas and K-pop culture. We are confident that the Korean village will draw the attention of not only the people in Klang Valley but also tourists who intend to visit both the Xiamen University Malaysia, China’s first overseas university;  and the upcoming Kuala Lumpur International Outlet Mall in Sunsuria City.

Boutique development to draw in Korean enthusiasts

The main draw of the village will be the Korean beauty mall, a one-stop fashion and beauty care boutique mall, which will feature various Korean beauty and skincare product and services.

There will also be a plastic surgery consultation centre, where potential customers could communicate virtually with beauty experts in Korea on cosmetic procedures. The service will not only help save cost but time as well as local customers do not have to go all the way to Korea for the pre-surgical consultation and prospective visual outcome of the surgery.

According to Datuk Ter Leong Yap, Executive Chairman of Sunsuria Bhd, the boutique mall will have a built-up of 70,000 sq ft and an estimated price per sq ft of RM500.

The hotel component, Hotel Everrich will be fashioned after its famous counterpart in Ganghwa Island, Incheon, Korea, which boasts modern vintage-chic rooms. Complementing this is the romantic glass-wedding house, which will include an interesting themed garden to cater for weddings, parties and private functions.

Nestled within the same development area will be a French-styled village, which layout will mimic that of the existing Provence Village in Paju City, South Korea. The village will include chic French restaurants, a Provence gallery, a Herb Village, a Fashion Gallery as well as European bakeries and cafes.

The developer is banking on its unique concept to make the development as one of the most sought after destinations for lifestyle photo shooting. Everrich Group will be playing an active part in the management of The Sunsuria Provence Village to ensure the authenticity of its Korean elements.

Sunsuria City – Smart, Livable and Sustainable

The Korean themed development will add another feather to the developer’s cap as it supports the township’s three key principles. As explained by Datuk Ker, “Our key focus is to strive for a smart, livable and sustainable township that is future-ready for the new generation buyers. We hope to create a livable environment by adding on tourist-centric developments that will attract more footprints support a sustainable value chain for the residents and investors of Sunsuria City”.

Bearing an estimated GDV of RM10 billion, Sunsuria City will be launched in phases over the span of 8 -10 years. The Xiamen University is currently undergoing its first phase and is set to achieve a projected intake of 1,500 students by the end of this year. Bearing a GDV of RM1.3 billion, it is slated to be fully completed in 2020 and will be able to house 10,000 students.

Other mixed development components coming up in the near future include retail shops and a mall, office buildings, high-rise units and landed residential units. Sunsuria Bhd has recently launched its commercial offices, Jasper Square and its street mall development, Bell Avenue; the former have achieved a 55% booking rate while the latter has been fully sold out.

Sunsuria City is linked via an exit from the Putrajaya-Cyberjaya Expressway (FT29), which is connected to the North-South Central Link Expressway (ELITE). The Salak Tinggi Express Rail Link (ERL) connects the township to Kuala Lumpur in 30 minutes, and to the Kuala Lumpur International Airport in 7 minutes.

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