Serve your customers well, and success will follow – team Janwell shows how it is done by holding this motto close to heart.
With over 20 years of combined real estate experience, the real estate agents at Janwell are committed to achieving the absolute best results by strategically aligning professionalism and integrity with their clients’ needs and expectations. Kenneth Tan, Head of Project Marketing tells REENA KAUR BHATT what makes Janwell Properties tick.
Can you tell us about Janwell Properties and highlight its strengths and focus areas?
Janwell Properties is a real estate agency that focuses on delivering effective project marketing services in competitive and rapid environments. We help communicate developer projects to our target audiences through various mediums. Moreover, not only do we pass on information effectively but we connect the dots by acquiring and securing sales for said projects.
Agility and optimization are our key focus in getting the job done – we take action and adapt by applying the latest marketing strategies and technologies to achieve optimum results for our clients.
What are your thoughts on the current property market and how are you coping with the challenges, if any?
Homeownership remains a top priority among Malaysians and the demand for properties is still solid despite the increase in residential property prices.
However, it cannot be denied that transaction activity has slowed down – according to statistics from Bank Negara Malaysia, applications for real estate financings declined during the first eight months of 2016.
The Kuala Lumpur property market has been pretty slow in the past year due to a combination of factors; namely the falling Ringgit, cooling measures, especially for home loan approvals and an oversupply issue in the city centre, particularly for the luxury high-rise and office sub-sectors.
The expatriate market is dwindling as many foreigners have turned to ‘greener pastures’ in neighbouring Asian countries. It will be a challenging time for the local property market with there being fewer expatriates as potential buyers.
On the flip side, properties in strategic locations will continue to generate good prices and capital appreciation. The market for commercial properties will be driven by institutional investors who are looking to buy residential properties in the heart of KLCC, which will see an uptick in activity this year due to the limited supply.
The slowdown in global economies has resulted in additional pressure on our current property market. Nevertheless, we foresee that interest will start picking up again towards the second half of this year and 2018 will witness the next property rise. Regardless of property cycles, the marketing and sales team at Janwell will continue to tailor and deliver solutions according to our client’s needs, demands and priorities.
What are home buyers and property investors looking for at the moment? How do you strive towards meeting your clients’ needs and expectations?
The market is in favour of value-added properties, especially lifestyle properties such as studio units, as these can be quickly rented out. The entry point of these homes cater to a wide range of potential tenants, both locals and foreigners, hence it is very marketable.
Purchasing a residential or commercial unit near the upcoming MRT stations will be a wise move as these properties will be in demand and promises attractive rental yields.
What is the agency’s vision and what does it aim to achieve in the next few years?
In line with the rapid growth of technology, Janwell aims to lead property developers in keeping up with today’s competitive market to ensure that their projects capture the interest of and secure the targeted purchasers.
We have the confidence that by applying the latest marketing strategies and tactics, each of our clients’ projects will obtain maximum exposure and the targeted sales.
At Janwell, we go above and beyond to achieve our missions – to deliver creative and effective marketing solutions for developers; to assist buyers in obtaining their dream homes and to provide guidance to investors in securing their desired investment property.