iProperty Group set to disrupt the industry with the launch of REBECCA, the first bot for property in Asia

 iProperty Group set to disrupt the industry with the launch of REBECCA, the first bot for property in Asia

KUALA LUMPUR, 20 June:  iProperty Group, owner and operator of Asia’s leading property websites, launched REBECCA on 18thJune – the industry’s first AI-powered property chat platform giving property buyers and investors yet another revolutionary avenue to search for properties.

Speaking at the launch, held at the Home & Property Investment Fair at Mid Valley, iProperty Group’s CEO, Georg Chmiel, shared that REBECCA stands for Real Estate Bot with Enhanced CommuniCation and was developed by iProperty Group’s Senior System Administrator, Mohsen Damshenas, during a Hack Day event organised by the company.

“We are excited to be the first property portal in South East Asia to launch an artificial intelligence (AI) powered property chat platform and we are looking forward to continuing to push the boundaries. REBECCA is set to disrupt the industry as she provides an easy, convenient, simple and intelligent communication channel that allows property buyers to search for their desired property,” explained Chmiel.

The arrival of REBECCA comes amid a series of consumer Internet trends that suggest the time is ripe for chat bots. Many in the technology sector think chatbots—interactive messaging powered by AI – are the next big form of communication, and their prevalence is already larger than expected.

“REBECCA is paving the future of real estate portals as she is also able to collect valuable data about buyers in the market. Similar in nature to Siri or Cortana, the REBECCA responds to queries from property buyers in the process of researching property and collects data about their transactional behaviour along the way.” shared Chmiel.

Chmiel also added, “The data captured by REBECCA is valuable as we are able to identify what properties and where property buyers and investors are looking at. If consumers search in the traditional way by location and price they will not leave the voice or sentiment trail or detailed search criteria which are possible for this bot to sense and record. The data collected by REBECCA can then be churned to provide property agents and developers valuable insights into the market. ” 

He added that as a result there’s far more data in terms of urgency and state of mind which can then be utilized intelligently to help agents close sales. REBECCA also provides agents with 24/7 support so they never have to miss a call.

“We want to make property search as easily accessible as possible and believe that the launch of REBECCA will allow more people to search for their dream property in a fun and informative way.” he concluded.

REBECCA, available globally on Facebook Messenger and Telegram is in English only, for now, lets users find their desired property to either rent or purchase. REBECCA will then provide a list of suggestions based on the request submitted.

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