KUALA LUMPUR, 22 MAY – Over the last few years the coffee culture has changed dramatically, and the black delicacy has shifted from being a standardised daily morning stimulant to becoming more and more a semi-luxury drink. That was reason enough for IJM LAND to invite more than 150 guests to the Good Coffee Day at the ICE Gallery at Pantai Sentral Park for a special screening of the documentary The Coffee Man.
Senior General Manager of IJM LAND Berhad, Mr. Hoo Kim See, explains the decision to host the movie at the gallery: “Pantai Sentral Park puts a lot of value on a high quality of living. For some, this means a being able to enjoy a lot of green are around their home, and for others this means that a good day has to start with the perfect cup of coffee. At PSP, we offer all those values to everybody and we are proud to express that by showing The Coffee Man”.
The 80-minute documentary follows Sasa Sestic, the Australian Barista Champion and winner of the World Barista Championship 2015 in Seattle, on his journey to find the best coffee in the world. The movie was originally planned as a documentary about coffee and direct trade with local farmers, but the direction changed when Sasa won the competitions. Shot over the course of 14 months in Australia, the USA, Ethiopia, Honduras and Colombia, the audience watched a story unfold that is not only about coffee, but about a man whose passion and ambition to become a master of his craft allow him to do extraordinary things.
As a special highlight the coffee man himself, Sasa Sestic, joined the screening to share some of his most interesting moments from the shoot and his career in the world of coffee in a Meet & Greet and interview session with the audience: “I started roasting my first batches of coffee beans in a friend’s garage before I eventually got to work as a barista in Manuka, one of Ona’s flagships”, he answered to the question about how he started his coffee career. Getting close to and interacting with the man of the hour and owner of Ona Coffee in Australia was an exciting opportunity for many to learn about the art of coffee from a man who devoted his whole life to it.
Of course, the event was not over after the screening which used the ICE Gallery’s in-house theatre. It was then time for 2008 Sydney/NSW Latte Art Champion Tristan Michael Creswick to take the stage and lead through a filter coffee workshop that taught all those present the importance of coffee beans of good quality and how to really exhaust their full potential at home. The guests learned that coffee is not just coffee, and just like with any type of food product, different sorts of coffee beans have varied characteristics which, if roasted and treated correctly, result in full and rich coffee flavours.
In order to treat the audience adequately to the coffee theme, Australian coffee roaster Coffex provided the guests with a large variety of freshly brewed cups of coffee whose soothing fragrance soon filled the ICE Gallery. A more artistic approach towards the many qualities of the black bean took Malaysia’s First Coffee Caricature Artist Vivian Lee who painted creative caricatures just with the help of coffee for the joyful guests to take home.
For more information visit www.pantaisentralpark.com.
Image Caption: Senior General Manager of IJM LAND, Hoo Kim See and 2015 World Barista Champion Sasa Sestic.