SELANGOR, Jan 27, 2016: Creativity and innovation are the names of the game as IJM LAND launched its inaugural IJM LAND Designer Award (iLDA) 2016 at the township of Bandar Rimbayu. The objective of the competition was to spur on graduate designers to realise their designs in blank slate living spaces provided by IJM LAND.
New ideas and design techniques were encouraged as furnished interiors are meant for family living. Due consideration was given to efficient layouts that catered for privacy and leisurely pursuits of latent inhabitants.
Participants were given free rein to visually interpret the theme “Reliving Nostalgic Memories” for the first challenge on hand. Participants were required to design and actualise the 1,771 & 1,898 sq ft Penduline terrace houses at Bandar Rimbayu with an allocated budget of RM150,000. Traditional toys such as the Congkak, wau, gasing or even ‘kampong’ style mengkuang leaves melded seamlessly with batik fabric and local accessories such as the songket.
The unrestraint nature harkened back to an era where decades ago children had limited access to modern amenities and one’s imagination ran free in search of self-expression. Such liberation was explicitly expressed by those who painstakingly took the time to reassemble such simplicity. The three esteemed judges included the founder of Santa Fe Interior Architecture Fendarie Su, APSDA 2006 Designer of the Year Ooi Boon Seong and industry veteran, Blaine Robert.
“For a showroom design it is also essential to know the targeted market,” explains Fendarie, who emphasises livability when assimilating and conceptualising a living space. “Of course, developing and reshaping ideas in accordance with the theme of the competition takes both talent and skill in assimilating yesteryear elements that will suit modern clients. A great residential design can only be achieved when all the elements are aligned around a client’s personality and lifestyle.”
Ooi Boon Seong appears to agree with this sentiment. “A great residential design can only be achieved when all the elements are practical and I like the application of recycled furniture and a memory wall that cohesively unite the occupants of the interior. The ability to think creatively or outside the box is essential to work within the given budget in this project.”
Likewise, Blaine Robert is looking for ingenuity and versatility in terms of handling resources available on hand. “The winners will be individuals who are able to maximise allocated budget from sponsors and yet be able to create impactful end products that pack a punch and wow factor,” he asserts. “They should be able to interpret the theme for prospective buyers but not slavishly shoving nostalgic elements to overcompensate. With the right focus, submissions should incorporate the client’s needs that aren’t self-serving in achieving the overall goal.”
Submission deadline ended on 15th December 2015 and a total of 128 entries were received. Of which, 87 entries made the cut with preliminary judging took place on 11th January 2016 at Bandar Rimbayu Show Gallery. “We’re delighted at the response,” says Shuy Eng Leong, COO of Bandar Rimbayu. “We’re glad that many talented young designers showcased their creativity. It is our vision that they fully utilise the platform we have provided to excel and create unique and inspiring living spaces.”
Sponsors of this year’s iLDA include Signature Kitchen Sdn Bhd, Urban Culture Sdn Bhd by Fella Holding Berhad, Philips Malaysia Sdn Bhd, Jotun Paints (M) Sdn Bhd and Inovar Resources Sdn Bhd. The winners will be announced in the 2nd quarter of 2016 at the iLDA 2016 Award Night.
For more information, please log on www.rimbayu.com.