Seremban, 6 February 2017 – Astro and IJM Land ushered in the Year of the Fire Rooster together with a special Chinese New Year countdown gala, showcasing glittering performances from Astro’s star-studded pool of talents on Chinese New Year Eve at Seremban 2 City Park.
MY Astro Chinese New Year Countdown Gala 2017 proved to be an evening of spectacular entertainment featuring over a hundred of Astro talents and announcers from MY FM and MELODY FM, namely Gan Jiang Han, Jack Lim, Jentzen Lim, Chen Keat Yoke, Vivienne Oon, Denise Tan, Wan Wai Fun, Catherine Ang, Lim Jian Wen, Choong Lai Chan; winners of Astro’s signature programmes such as Astro Star Quest, Classic Golden Melody, Battleground, Miss Astro Chinese International Pageant and Call Me Handsome, among others.
Wong Siah Ping, Vice President of Astro’s Chinese Customer Business said that Astro aspires to bring Chinese New Year celebrations to the people in a meaningful way, yet relevant to every family and individuals from all walks of life. “We are pleased to usher in the Year of the Rooster with our ‘Ren Ren You Zhuan Ji’ celebration to bring wishes of good fortune and all things positive to everyone. It means ‘There are new opportunities at every turn’. When others are predicting doom and gloom, ‘Ren Ren You Zhuan Ji’ signals a revitalizing start to the year, and marks a positive turning point for everyone.”
This year’s countdown show featured a humour-infused, live-action stage musical which hits the high and low notes of a village boy’s adventure in the big city. His challenging encounters in career, friendship and relationship make him believe that “there will always be a turning point if one never gives up”. As his journey unfolds, audiences looked forward to an array of performances such as singing, rapping, beatboxing, modern dancing, percussion and martial arts. A firework display ended the night with a bang.
MY Astro Chinese New Year Countdown Gala 2017 also saw a day of fun-filled activities at Seremban 2 City Park by IJM Land, one of the joint sponsors. On site, visitors were entertained with Chinese riddles and interactive quizzes, stunning lighted structures and displays, and various food and beverages that leave residents of Seremban 2 raving for more.
Edward Chong Sin Kiat, Managing Director of IJM Land said, “Community-driven initiatives have always been at the heart of IJM Land’s celebrations. Over the years, we have organised many Chinese New Year celebration events for our Seremban 2 community, with the aim of forging meaningful relationships with our community. As such, when the opportunity arose for us to partner with Astro for MY Astro CNY Countdown Gala 2017, we felt honoured. This is our first partnership with Astro for the Countdown Gala 2017 and of course, we are excited with the opportunity to bring the celebration to greater heights as we usher in the Year of the Rooster.
“We are proud to be a part of the Seremban 2 community as it is something that we have continually worked for – to develop a close-knit family where relationships not only blossom but last as well. As a developer for the people, IJM Land has made it a priority to bring people together and to reinforce family and community bonds. Our philosophy is that we don’t just build houses, we build homes. And with every brick we lay, we lay the foundations of a lasting relationship with our community based on trust and commitment. Therefore, organising a family-centric event on a grand scale like this for our supportive Seremban 2 community means a lot to us,” he added.
In addition, a myriad of joyful decorations ranging from LED Cherry Blossom trees to a brightly-lit Minangkabau house, a Wonderland Garden, Happy Chicken Farm and many more dazzling displays made for spectacular photo opportunities with the residents, and there were walkabouts by the prosperous Gods of Wealth “Fuk Lok Sau” (Three Wise Men) with special giveaways to visitors.
IJM Land and KFC are the joint sponsors of MY Astro Chinese New Year Countdown Gala 2017, while MY FM and MELODY FM are radio partners.
For more details on the above festive event, please visit www.zhuanji2017.com.my.