Fire in the Sky: The fitness party that torches calories and lights up the night in M City

Fire in the Sky: The fitness party that torches calories and lights up the night in  M City

Kuala Lumpur – 14th January 2017 was a day to remember for the 800 participants who took part in Fire in the Sky, Mah Sing and Spotify’s fitness party which was held in M City, Jalan Ampang. The one day event saw participants take part in exhilarating fitness classes powered by Firestation.fit and end their workouts in the best way possible, a unique and sizzling pool party.

Fire in the Sky also marked the unveiling of M City’s multi-level thematic hanging gardens. M City is the only development in Malaysia to have multi-level thematic hanging gardens on Level 11 (Bamboo Groove), Level 17 (Spring Park), Level 23 (Altitude Sky Club), Level 29 (Tropical Sanctuary) and Level 35 (Sky Garden).  They are stunning features of M City development.

Fire in the Sky – A One of a Kind Workout Experience

Taking its inspiration from the element Fire, Fire in the Sky is a one day fitness event, almost like a “fitness festival”, organised by Mah Sing and Spotify, where participants (or Fire-starters) take part in group workout sessions during the day from 2.00pm to 10.00pm. Fire in the Sky is the first ever grand scale fitness event hosted within M City, Jalan Ampang’s luxurious residential facilities. The event was open to participants aged 21 and above.

Fire-starters were given a unique and extraordinary experience as each Fire-Starter took part in two fitness classes in M City’s Altitude Club, the facilities deck of the development on Level 23 – Level 26. The one hour classes were conducted by Firestation.fit (a luxury boutique fitness studio with outlets in Jalan Batai and Mont Kiara) and were divided into four types; Fire Yoga, Fire Zumba, Fire Hazard and Fire Works*. Each type of class combines high intensity workout with rocking music powered by Spotify. There were a total of 40 classes, inclusive of 8 additional classes that were opened up later on for Fire Yoga 2 and Fire Works 2 due to popular demand, which ran throughout the day. Every class was filled with enthusiastic Fire-starters enjoying their workouts.

As a reward for completing their workouts, Fire-starters were treated to a highly charged pool party on Level 23 of M City’s Altitude Club filled with fun games and exhilarating music. The party went on till 11.00pm and featured well known DJs in KL’s nightlife circuit, DJ Wai Hong & DJ Ethan of BATE, who got the crowd roaring with their hit music selections.

Tickets for Fire in the Sky sold like hot cakes – 80% sold out in just over 3 weeks (8 additional classes were opened up later). Its RM45 nett price tag entitled Fire-starters to two workout classes, all day access to the pool party as well as a host of goodies worth RM150. There were also contest prizes by the event sponsors and a host of vendors which offered Fire-starters excellent deals for their products during the event.

Sponsors for Fire in the Sky include TechnoGym, Under Armour, Grab Malaysia, LifeJuice, Salad Atelier, Goldbar well as official media partner, Buro 24/7 Malaysia, and official apparel partner, Salty Customs. Vendors which were present in the event include Llaollao, Amazin’ Graze, SoSizzles, Root Remedies, THEIA, Summer Dream, Ash Be Nimble, Tea Bird Tea, Pink&Proper, BarBenQue by The BIG Group, Brownies Bar by The Accidental Bakers and Handmade Heroes Malaysia.

Engaging Millennials and Showcasing M City

Fire in the Sky is Mah Sing’s first partnership with Spotify and Firestation.fit and Chief Executive Officer of Mah Sing, Ho Hon Sang shared that it is a great opportunity to engage millennials and let them experience what Mah Sing has to offer.

“This is a step forward in our vision of being a more vibrant team. With Fire in the Sky, we add a fun element to exercising with 2 sessions of innovative workouts that not only challenge your fitness, but also provide a social atmosphere when working out. It allows millennials to experience our iconic M City @ Jalan Ampang, which houses Malaysia’s first development with multi-level thematic hanging gardens as well as one of the best residential facilities – with a fully Technogym-equipped gym – in Kuala Lumpur. We are also excited to partner with reputable brands such as Spotify and Firestation as they are at the forefront of innovation,” shared Ho Hon Sang.

M City, Jalan Ampang is part of Mah Sing’s Iconic Series developments and a masterpiece in architecture as it is the first development in Malaysia with multi-level thematic hanging gardens on Level Level 11 (Bamboo Groove), Level 17 (Spring Park), Level 23 (Altitude Sky Club), Level 29 (Tropical Sanctuary) and Level 35 (Sky Garden). Each garden has a unique theme and is part of M City’s garden city living concept. Another of M City’s main features is its comprehensive facilities deck, the Altitude Club which encompasses Level 23 to Level 26 as well as the climate control pool on Level 23.

Participants of Fire in the Sky got to experience multiple floors of M City’s Altitude Club, among them Level 25 which has one of the most well equipped residential gyms in the country. Divided into multiple areas; the all access gym, kickboxing room and ladies gym, Mah Sing invested RM600,000 to provide the residents of M City with state-of-the-art gym equipment for their exercise needs.  Dubbed the ‘Sky Gym’, it overlooks the Kuala Lumpur landscape and sets the standard for residential gyms in the city. In addition to the Sky Gym, Level 25 also has an 8 meter high rock climbing wall, an indoor golf simulator, games room, squash court and aerobics room. 

Another feature of the Altitude Club is on Level 23, which has two 2 infinity pools that overlook the Kuala Lumpur skyline. What sets M City’s pool area apart from other developments is its climate control pool which is kept to a soothing temperature of 29 degree Celsius. The 27 meter length lap pool and 15 meter length lounge pool is used for exercise and leisure activities respectively. There is also a children’s pool and jacuzzis in the pool area.

M City’s Altitude Club also encompasses Level 23A and Level 25. Level 23A is made up of 2 childcare rooms as well as 32 seater mini theatre while Level 26 is the Business Centre of M City that comprises 2 meeting rooms, a conference room and a yoga/meditation room.

*About the Classes

  1. Fire Yoga – yoga for people who put on eclectic edm and work it. Power and strength guaranteed to bring the heat.
  2. Fire Zumba – A calorie-burning dance fitness party that takes the work out of workout.
  3. Fire Hazard – total studio domination with High Intensity Interval Training (HIIT). Dynamic circuit training with bursts of cardio.
  4. Fire Works – a bold new arena where fitness takes on state of the art FIRE equipment to shape and ignite your body.

 

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