8 July, SETIA ALAM – Education city builder, the HCK Group, launched the third residential tower of edusentral today with buyers rushing to book choice units since registration started at 10am. The high take-up rate mirrored the impressive sales of the development’s earlier two phases in June 2017.
The Imperial Suites makes up one of three residential towers in Phase 3 of edusentral, the only integrated development in Setia Alam with an education component. Its other major development, edusphere, launched in December 2017 also saw an equally impressive response.
The Group’s Deputy Managing Director, Ong Chou Wen, who launched the Imperial Suites here today also attributed the good response to the popularity of the “Stay Shop Study” concept of the development.
“Buyers are drawn to the idea that the development contains the Peninsula International School Australia. The education, commercial and the residential components create synergy that enhances the value proposition of the development,” Ong Chou Wen added.
Set up in partnership between Peninsula Grammar in Australia and the HCK Group, Peninsula International School Australia began operations in January this year. The school offers the highly-regulated and hugely-popular Victorian Curriculum to children aged 6 to 18.
Its commercial component, the V Biz Hub, consists of 44 units of four and five-storey retail that provide convenience to residents of the 6 residential towers as well as the students and staff of the international school.
Ong said by the time the six residential towers are ready for vacant possession, the international school would have been in operation for at least three years, providing buyers and investors potential rental returns from boarding students and expatriate staff, as well as the healthcare students and staff from the 1National Health Institute across the road.
He added that the vibrant activities taking place within and near edusentral had made the development more visible and helped contribute to buyers’ confidence. Besides the Peninsula International School Australia which is seeing rising enrolment, there are also plans to set up a periodic Gourmet Street in edusentral. The Gourmet Street is a proposed F&B attraction for nearby residents and workers, especially with the 1National Health Institute, scheduled to be operational before the year ends.
Today’s launch also coincided with edusentral’s Hari Raya celebration, which saw guests helping themselves to mee goreng mamak, pasta bolognese, takoyaki, ice-cream, among others. Buyers who placed their bookings also stood a chance to win lucky draw prizes like iPhone X, 49-inch television sets and many more.
Imperial Suites offers two types of units – dual key units of two different sizes and studio units. Prices begin from RM307,000 which is among the most competitively-priced in the vicinity. The dual key units provide two living spaces for the price of one, as the annex room can provide privacy for multi-generational living, or for rental.
Edusentral, sitting on a 12-acre freehold land, is easily accessible via the Setia Alam highway, Federal Highway and NKVE. Its recreational deck boasts of 29 types of facility including whirlpool tub with lap pool, in-pool sun lounges, al fresco dining areas, meditation deck, reflexology path and cabana.
The Setia Alam township is itself a hotspot, earning it the highly acclaimed 2013 FIABCI d’Excellence Master Plan Award.
HCK Group is an emerging developer which has carved a niche in building education cities across the country. Early this year, it won the Most Inspiring New Developer Award in the Property Insight Prestigious Developer Awards 2018 (PIPDA).
Besides edusentral, its other education city projects are edusphere in Cyberjaya which contains a medical school and eduenclave in Ipoh. Several other similar developments are in the pipeline, including in Sungai Buloh, Damansara Perdana and Subang.
HCK Group’s Executive Chairman is Tan Sri Clement Hii, who is also Group Managing Director of SEGi University and Colleges Group, a listed tertiary provider.