Kuala Lumpur, 23 October 2015 – AkzoNobel recently won the prestigious Innovation of the Year Award at the Digital Communication Awards 2015 for its pioneering Visualizer app, beating a strong line-up including HSBC, AUDI and Nestlé. The jury recognized AkzoNobel for its strategic approach, creative conceptualization, effective implementation, efficiency and results in creating the Visualizer.
“The AkzoNobel Visualizer is powered by strategic thinking, cutting-edge technology, and a deep desire to serve our customers all over the world,” said Corinne Avelines, Global Head of Digital and E-commerce at AkzoNobel. “We are honoured that the jury recognized AkzoNobel efforts to tackle a simple, yet universal, problem in such an elegant manner.”
The pioneering app appears just as popular with the general public, reaching five million downloads on the same day it won the Innovation of the Year Award.
Using augmented technology developed with technology partner String, the app enables users to see, in real time, what a room will look like in a wide range of different colours before any paint has been applied to the wall. This sneak peek into the future provides the freedom for customers to experiment with new styles and unleash their creative impulses.
Though paint technology has advanced in leaps and bounds, the customer experience of selecting colours has mostly remained static. Launched in 2014, AkzoNobel developed the high-tech tool to take the guesswork out of painting allowing consumers to see the results of virtually transforming their walls without using a speck of paint. Designed with the customer in mind, it was of the upmost importance that the app was easy, fun and effective to use.
The desire for a solution to the uncertainty of decorating became evident from talking to more than 5,000 customers, designers and painters. The research showed that respondents wanted to experiment with colour but lacked the confidence to do so. 96% of respondents said they believed colour has the power to change their mood and make them happy, but 76% were afraid of making the wrong colour choice. 93% said they needed an extra boost of confidence to choose the right colours for their homes.
Once they download the app, users can select from a wide range of colours from the on-screen Dulux colour chart. They can then point the camera at the walls and tap the areas of the screen they wish to paint. There is even an option to base their colour scheme on a painting or an item of furniture. A masking tape tool allows users to define areas that won’t be painted or to separate walls, which are to be painted in different colours. Once chosen, the colour scheme can be saved on the phone and shared with friends or family members via email or Twitter.
Founded in 2011, the Innovation of the Year Award celebrates “concepts and ideas that go beyond the known limits of digital channels, exploring the road less travelled, taking communications into uncharted territory and leading the development of online communications”. The jury includes highly renowned digital communications experts, entrepreneurs and academia, such as Florian Hießl, Global Head of Online Communications for Siemens and Dana Manescu, Head of Social Media Sector for the European Commission.
Other accolades for the Visualizer app include the Innovative Mobile App of the Year award at the 2014 UK IT Industry Awards and the Gold Award for Best Hi-Tech Gadget at the House Beautiful UK Awards 2014.
The Visualizer app is compatible with both Android and iOS devices and has been launched in over 40 countries. It can be found in the Apple store or Google Play.