Dulux launches special effects wall paints for home owners to personalise their world

Dulux launches special effects wall paints for home owners to personalise their world

Kuala Lumpur, 16 November 2015 – AkzoNobel, one of the world’s leading global paints and coatings company and the maker of Dulux Paints, has launched Dulux Ambiance™, a range of premium interior and special effects wall paints. Dulux Ambiance™ was created by colour experts and designers, based on an advanced paint formulation that offers wall decoration solutions, allowing proud home owners to turn inspiration into personalised reality.

“Today’s home owners with a good sense of personal style and individual aesthetics like to add personality, creativity and uniqueness to their home décor. We created Dulux Ambiance™ to enable home owners to  transform their homes – to truly personalise living spaces and bring out your personal style”, said Jeremy Rowe, Managing Director of AkzoNobel Decorative Paints for South East & South Asia, Middle East.

The Dulux Ambiance™ range comprises:

  • Dulux Ambiance™ Pearl Glo, premium interior wall paint with a colour palette of depth and intensity, reflecting personal inspirations and tastes, and
  • Dulux Ambiance™ Special Effects Paint, a selection of fine featured finishes and textures – such as Linen, Marble, Metallic and Velvet – that adds both a new physical and visual dimension, bringing an unique touch and feel to home walls.

By combining beautiful colours and the finest finishes with special effects, the possibilities of transforming living spaces with decorating solutions are endless. 

The Dulux Ambiance™ range not only provides you with the colours and special effects to turn your abodes into a visual statement, but also include a variety of functional attributes to keep the walls easy to maintain. The topcoat, Dulux Ambiance™ Pearl Glo, contains the cutting edge coating which is of premium quality, highly durable and washable emulsion with a luxurious pearlized finish. This means that on top of the new alluring colour palette, walls coated with Dulux Ambiance™ will remain vibrant for a longer time.

In the spirit of supporting home owners in achieving the look they have always dreamed of, Dulux’s global colour and interior experts have also created the Ambiance™ Collections. The four Ambiance™ Collections – Classic Luxury, Elegant Romance, Creative Expression, and Modern Contemporary – are beautiful thematic ideas that inspire the personalised interior design journey.

To commemorate the launch of Ambiance™, Dulux has partnered with Nadya Hutagalung – supermodel, actress, entrepreneur, and eco-warrior – to create her very own Ambiance™ Collection.  

Nadya travels the world, presents TV shows and produces documentaries. She is also actively involved as a United Nations Environment Programme (UNEP) ambassador for the world’s endangered species.  At home she creates beautiful and personal atmospheres where she can revitalise and enjoy time with the family.  Her personalised interiors reflect her unique personality and allow her to truly be herself.

“I’m sure everyone aspires to a home where you can truly be yourself and express your unique personality. It is the one place you can create and personalise to be a source of positive energy and inspiration for those around you,” said Nadya. “Personally, I feel energised by nature and I love natural materials and warm textures.  I am so glad this is reflected in my very own Dulux Ambiance™ Collection – with an intense palette that speaks of oak, warm stone, optimism and positive energy. The unique range showcases my personality and eclectic decorating style.” 

During the launch, AkzoNobel also unveiled Monarch Gold as the ‘Colour of the Year’ for 2016, now in its 13th annual colour trend guide. The colour connects with the overall trend of looking both ways, and focuses on the key trends for 2016 highlighing elements of gold. Proudly showcasing the  Colour of the Year for 2016, this year four trends were also featured with the influence of gold: Heritage & Future, Words & Pictures, Dark & Light and The Grid & Letting Go. For more information about ColourFuturesTM, please visit www.ColourFutures.com.

Four room sets were displayed in the Dulux Ambiance Inspiration Showcase area where colour scheme visualisation is brought to life as guests went beyond imagining and actually observe how the Dulux Ambiance™ Special Effects transpire when harmonised ideally with contemporary design in a room space. Stylish, durable and affordable furnishings on showcase by Ashley Furniture HomeStore Malaysia operated by HAUSLIFE, complement the wall colours and complete the rooms, truly turning a house into a home. 

To find out more about Dulux Ambiance™, visit www.dulux.com.my/ambiance.