Kuala Lumpur, 2017 – Mah Sing Group (Mah Sing) had a double win in two award ceremonies last Friday. The charity arm of the Group, Mah Sing Foundation’s Liter of Light project won Goal 11: Sustainable Cities & Communities in the Junior Chamber International Malaysia (JCIM) Sustainable Development Goals Award 2017 while the highly successful Fire in the Sky 1 and 2 marketing campaign won Best Events for Venue Experience (Bronze category) in Marketing Excellence Award 2017.
Mah Sing’s Group Managing Director, Tan Sri Dato’ Sri Leong Hoy Kum said, “I am very honoured and proud with our achievements but I am even prouder with my team’s involvement in making the company achieve its success today. In everything that we do, we put in our 100% effort, whether it in our product development, marketing campaigns or CSR activities. I would like to take this opportunity to thank our team for being the backbone of the company and together, we will continue to work towards fulfilling our vision to invent future living that enhances quality of life.”
JCIM Sustainable Development Goals 2017
This award was organised by Junior Chamber of International Malaysia, an international non-governmental organization (NGO) with active participation in the United Nations (UN) system. Held for the first time in Malaysia, the award is a collaboration with United Nation’s sustainable development goals which aims to encourage government, private sector, civil society and individuals to adopt the set of goals.
The total of 17 sustainable development goals include ending poverty, climate change and economic inequality as well as providing quality education, sustainable cities and communities, peace and justice.
Out of the 17 goals, Mah Sing Foundation’s Liter of Light project was recognised as the best project that adopted Goal 11: Sustainable Cities & Communities. The two-day long project saw the complete installation of 135 solar powered lights all across one of the rural villages in Cameron Highlands. The objective was to provide cost-effective solar powered lights to the village which had no access to any source of electricity.
Apart from bringing light into the lives of the orang asli, the Liter of Light project also aims to create an environmental friendly movement as they only use ecologically sustainable materials and cost-effective lighting in all of their projects.
Dato’ Indera Syed Norulzaman bin Syed Kamarulzaman, Chairman of Mah Sing Foundation commented, “Mah Sing Foundation is always ready to provide financial aid to the lesser fortunate that will enhance their quality of life. With that, we are glad to be a part of this initiative that brings light into the lives of the orang asli. With proper light source, it will also provide better visibility to night-time jobs for the elders while young ones can benefit as education periods will be better lit up.”
Marketing Excellence Award 2017
This is the 6th edition of Marketing Events Award organised by Marketing Magazine. It recognises excellence in event marketing and it is the premier platform for event marketers and planners to showcase their creative excellence, successful strategy, and operational precision across Southeast Asia, South Asia and ANZ regions.
Mah Sing’s Fire in the Sky 1 & 2 marketing campaign was recognised as Best Events for Venue Experience (Bronze category) in Marketing Events Award 2017 that was held in Shangri-La, Singapore.
Fire in the Sky (FITS) 1 & 2 is a fitness-festival that integrates high intensity fitness classes with an exciting after party. The event was held in Mah Sing’s own development projects, M City and Icon City. In FITS 1, the 4-level Altitude Club in M City was transformed into a fitness festival with activities happening at every floor. The infinity swimming pool area was also transformed into an after pool party. For FITS 2, the event made full use of Icon City’s Central Park by transforming it into a picnic area in the afternoon with multiple canvas tent resting area and an all-day phoenix party. The marketing campaign made full use of the venue to give visitors the best experience.
Tan Sri Dato’ Sri Leong said, “We are very excited to win this award. The Fire in the Sky events were organised and executed entirely by our in-house team. Therefore, we are very proud when we were announced as winner, as this was the combined effort of our in-house team. Kudos to them for this excellent achievement.”