S P Setia highlights values behind raya traditions and family togetherness

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It is the effort of embracing traditions that brings family closer together.

7 MAY, KUALA LUMPUR –  Highlighting the importance of continuing meaningful traditions, S P Setia celebrates this Hari Raya Aidilfitri with heart-warming messages on what it means to keep festive traditions close and family even closer.

Its Raya 2021 festive video is entitled ‘Tradisi Di Hati, Setia Di Sisi’ (loosely translates to ‘Traditions in our heart, Setia by our side’). Family bonds are strengthened through spending time together while practising traditions and putting in the effort for festive preparations despite technological conveniences in the digital era.

Inspired by rendang daging (beef rendang) – a classic Raya dish that traditionally would take hours to prepare – the video shows how a young boy learns the values behind time-consuming preparations as he spends a day with his father travelling distances to the countryside collecting ingredients from scratch.

READ : Rejoice with Raya festive incentives from S P Setia

With our fast-paced lifestyles in the modern world where we tend to opt for convenience and speed, this video reminds us it is the time spent with family through embracing traditions that matters.

S P Setia wishes everyone a safe and joyous Hari Raya Aidilfitri!

Watch the video here: https://youtu.be/GAsZa8HF1Qs


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