Country Garden Holdings Co Ltd, one of China’s largest property developers in a joint venture with Johor’s Esplanade Danga 88 Sdn Bhd prove that the weak economy is no deterrent to investors with the launch its latest project, Forest City. The project’s Sales Gallery was opened to public from 6th March and members of the media were invited for a first-hand visit of the development in Gelang Patah, Johor Bahru on the 24th November 2016.
The two-day tour kicked off with the gathering of participants at the designated point of departure, Forest City Kuala Lumpur Sales Gallery. It was a long four-hour ride filled with excitement and anticipation, followed by an “ice breaking” lunch session upon arrival before members of the media were taken on the much awaited Forest City tour.
Sprawled over 20km² of four man-made islands in Iskandar Malaysia, Forest City will be Southeast Asia’s first and largest mixed-use development that maximizes the use of horticulture on the facades of its buildings. From sky gardens to rainwater conservation system, every nook and cranny of the development project has been designed to support energy conservation and nature preservation.
“As the most prominent project in our strategic overseas development, Forest City embodies Yeung Kwok Keung’s (Chairman of Country Garden Group) ideal green eco-environment home with features such as multi-layered design and vertical greenery,” said Jacks Zhang, Sales & Marketing Director of Forest City. “With such vision, we strive to build an eco-city with the highest green construction standards.”
With a planning investment of US$100 billion (RM446 billion), Forest City aims to provide the best of amenities and facilities for a five-star living. In a bid to lure investors and tourists, it has been given corporate incentives and granted duty-free zone status. Among the industries that will be the engine of growth at Forest City are education, healthcare and tourism.
There will be a direct independent exit through the Malaysia-Singapore Second Link where the two new CIQs (by land and sea) will be situated. Upon completion, it is expected to fuel the economic development of Iskandar region and neighbouring Singapore over the next 20 years.
According to Zhang, so far the response from Malaysian investors have been positive. “Our Forest City Sales Gallery in Johor receives an estimation of 300-800 visitors a day,” informed Zhang. He hoped that the opening of Forest City sales galleries in each city in the ASEAN region that is currently underway will broaden their buyers’ profile.
The day’s activity was followed by a visit to another iconic project by Country Garden, Danga Bay, before the participants retired for the day.
Second day of the tour kicked off with an interview session with the management team of Country Garden. Members of the media were given insights on the developers’ master plan for Forest City and its impact on the surrounding region. This was followed by a luncheon, before the participants were ushered to Johor Premium Outlets (JPO) to indulge in a retail therapy session.