JOHOR BAHRU, 22 January – Mah Sing Group Berhad (Mah Sing) reaffirmed its commitment to advancing development in Malaysia’s southern region by kicking off the launch of the Erica @ Meridin East Phase 2 in Pasir Gudang, Johor Bahru. The growing appeal and demand of last year’s fully sold out Erica Phase 1 accelerated the Group’s plans to continue developing the second phase of Erica township.
Officiated by the Chief Minister of Johor, Dato’ Haji Hasni bin Mohammad, the official launch of Erica Phase 2 was organized during Mah Sing’s Chinese New Year prosperity reunion at Meridin East sales gallery. The celebration was also attended by Mayor of Pasir Gudang City Council, Dato’ Asman Shah bin Abd Rahman; Chairman of the Johor State Housing and Local Government Committee, Haji Ayub bin Haji Jamil; Chairman of SJK(C) Sim Mow Yu, Dato’ Sri Tey Kim Chai; Mah Sing’s Chief Executive Officer of Property Subsidiaries, Benjamin Ong, and Mah Sing’s senior management team. The Chief Minister of Johor presented his speech after a ribbon-cutting ceremony, which was followed by a lion dance performance and a 24-season drum performance.
In his remarks, Dato’ Haji Hasni said, “We encourage property developers to improve community building and development throughout Johor. It is essential to build more affordable houses in the State of Johor so that the people of Johor can own a house without feeling the financial burden that is often faced when purchasing a house.”
Supporting the Chief Minister of Johor’s statement, Mah Sing’s Chief Executive Officer of Property Subsidiaries, Benjamin Ong, “We have continuously set our new direction towards building affordable range properties. We aim to provide landed properties in Johor with an indicative price below RM500,000. We can also see that landed houses are preferred due to their space factor, higher resale value, and the freedom for renovation and maintenance of property.”
ERICA – part of Mah Sing’s largest township, Meridin East
Erica, a double storey link home development, is part of the 1,313-acre Meridin East development, Mah Sing’s largest township strategically located in Iskandar Malaysia’s Eastern Gateway. Meridin East, is an award-winning township awarded The Southern Star Award (Honours) by the prestigious StarProperty Awards 2021. Meridin East is a sustainable township surrounded by a mix of residential, commercial, and light industrial development, with approximately 500 acres of green belt.
Several efforts have been made by the Mah Sing Group to ensure that Meridin East becomes an accessible township. In terms of connectivity and enhancement of infrastructure, Mah Sing has widened Jalan Kong Kong from the original two-lane road into a four-lane access road. In addition, Mah Sing plans to construct the Meridin East Interchange, which provides direct access from the Senai-Desaru Expressway and leads straight into Jalan Kong Kong and connects directly to the Ixora Park City commercial centre in Meridin East.
Ixora Park City commercial centre is the one and only commercial centre in the middle of 4 major townships, providing 2 and 3-storey shop offices with sizes ranging from 2,839 sqft to 5,592 sqft. Ixora Park City is strategically fronting the main road, with a captivating modern façade, well-lit interiors with excellent ventilation, and highly functional spaces. The commercial centre is now complete and is expected to have a positive take-up rate by the end of the year.
Last year, Meridin East Erica Phase 1, which had 155 units, was completely sold out, and the delivery of vacant possession is expected to be by the end of 2023. Erica Phase 1 had a high take-up rate due to the township’s unique value propositions, which included affordably priced homes with spacious layouts, a variety of amenities, and 24-hour security.
ERICA Phase 2
Mah Sing’s Chief Executive Officer of Property Subsidiaries, Benjamin Ong, said, “The encouraging response from Erica Phase 1 demonstrates that landed property sectors are still in high demand. It also proves that demand for affordably priced, high-quality properties in strategic locations will stay strong. Hence, we are now launching 210 units of Erica Phase 2, with a land size of 18’ x 70′, a built-up of 1,601 sqft and an indicative price from RM425,000, with 4 bedrooms and 3 bathrooms.”
Erica Phase 2 features a practical layout plan that was precisely designed without wasting space, it also helps buyers to ease their burden on renovation cost. In addition, a 9-acre Mulberry Lake Park, 16 kilometres of jogging and biking lanes, and a play park for multiple generations are among the many green spaces and community gathering spots in Erica.
A truly Muhibbah Chinese New Year Celebration
The launch of Erica Phase 2 was organised in a truly “Muhibbah” spirit where the Chief Minister of Johor joined in Yee Sang tossing reception with Mah Sing’s senior management team. The prosperity reunion provides an opportunity to share the Chinese New Year celebration culture with non-Chinese guests, with the goal of further strengthening culture of tolerance and respect between the various races and national unity among Malaysians. In addition, the celebrations include a variety of activities designed to reflect the spirit of the Chinese New Year, which celebrates good fortune and prosperity. The launch celebration was compliant with the latest standard operating procedures (SOPs), and all invited guests were pre-registered and fully vaccinated.
Interested homebuyers that like to explore more about Erica Phase 2 can visit www.meridin-east.com.my or contact 07 291 3208. They can also place their bookings for their desired units, by visiting Meridin East sales gallery which is located within the actual development of the township in Pasir Gudang. It is now opening from 9:30am to 9:30pm daily for viewing due to overwhelming response.
Visit www.mahsing.com.my for more information on our latest update.