BANGSAR, January 15 – Ancient Chinese tradition denotes that the rooster is a symbol of hard work, resourcefulness, courage and talent. Universally, the rooster is also known for heralding a new dawn, which is a fitting given we are now ushering in the new lunar year of rooster.
In the same spirit, boutique luxury developer Bon Estates believes that it is ushering in a new dawn in lifestyle standards by rekindling the true meaning of “home” at its upmarket high-rise residential development in Bangsar South, The Estate. Here, an exclusive living environment has been crafted to nourish, nurture and strengthen the family bonds of those who live within.
This Chinese New Year, Bon Estates embraces “unity”, which is both a central theme for the festive season as well as a guiding principle behind the creation of the company’s RM650 million project that is committed to putting people back at the heart of the home.
To give luxury homeseekers a taste of what this means, Bon Estates held an exclusive event at its Sales Gallery along Jalan Penaga in Bangsar today, offering good food and cultural activities that not only foster a festive spirit, but also tell a story about the underlying values and principles that make up the DNA of The Estate.
The Bon Estates Sales Gallery itself is extensively decked out to offer an experiential tour of The Estate’s unique lifestyle appeal, but guests were also invited to indulge in a traditional Lau Sang that is symbolic of family and community bonds, a key goal behind the design of healthy green spaces and shared facilities within the project.
The cuisine at the event was also provided by The Good Co, a new fast-food café that prides itself on serving healthy and “honest food”. This too is a nod to Bon Estates’ commitment to promoting healthy lifestyle standards as a common theme in all its upcoming projects.
To articulate its focus on nurturing growth with all it endeavours, guests were also invited to engage in a terrarium workshop. Terrariums are sealable glass containers containing soil and plants, and at the workshop attendees were offered tips on how to fashion these unique ornamental items into eye-catching household decorative pieces.
Visitors could also take home a piece of custom calligraphy, representing their name or a favourite poem. Apart from artistic value, tradition denotes that this activity brings luck and blessings in the New Year.
A highlight of the event was a traditional drum performance, which not just a hallmark of prosperity and celebration in the festive season, but also a symbol of collective unity with its ability to bring people together through collective rhythm and tempo.
“This New Year, Bon Estates is not just celebrating the traditions of an ancient culture; we are also embracing the many underlying values that define it. Indeed, there is much to appreciate and rediscover. The focus on unity and family, the pursuit of balance in life, the element of artistry and intricacy that is found in every activity, as well as that dedication to craftsmanship and detail behind every creation,” said Bon Estates managing director Goh Soo Sing.
“At Bon Estates we don’t just admire these qualities, we share them, and we apply them to the homes and communities we build so that we can enrich the lives of those who dwell in them,” he said.
Goh said the company’s goal is build well-designed homes and spaces to help people live happier, healthier and more fulfilling lives. He believes that this achieved by creating long-lasting and sustainable homes that are design conscious without compromising on comfort and practicality.
The Estate’s design cues are modern and contemporary with clean lines, but also infused with evergreen elements that give it timeless appeal. It is a low density project with a strong emphasis on facilities that are family-centric and promote holistic living.
For example, the landscape area occupies 70% of the land mass. A few of the highlights here include luxury cabanas, a resort themed lobby and a beautiful tea garden artistically fashioned by the renowned Seksan Design.
Seksan’s team has also created a sustainable and functional green feature at The Estate by converting the existing retention pond into a beautiful 300m lake walk where residents can enjoy morning and evening strolls. The project’s proximity to the Bukit Gasing Forest Reserve also offers residents a picturesque green backdrop.
Targeting mid-sized and growing families that appreciate a healthy green ambience despite being at the heart of urban activity, units range between 2,346sq ft and 3,110sq ft. This is a rarity in Bangsar South, where the residential landscape is dominated by smaller units.
Adding value to appeal is the fact that The Estate is designed to be an energy efficient green building, tapping into the desire of modern day dwellers to reduce their carbon footprint and live more eco-consciously.
“The dynamics of house buying behaviour is changing and we at Bon Estates embrace this. We see that pride of ownership is intrinsically connected to a quality of life that is wholesome, healthy and people-centric,” said Goh.
“The Chinese of antiquity understood that there was an art to living and people are now yearning for a similar fulfilment in their lifestyle aspirations. We too believe that there should be a sense of artistry in life and we see ourselves as craftsmen tasked with returning ‘good living’ to our modern built landscape,” he said.
“Just like good art, good living requires good craftsmanship. That is why Bon Estates strongly believes in our ‘Living, well-crafted’ creed.”
About The Estate
Overlooking the majestic view of the Bukit Gasing forest reserve while enjoying the full urban connectivity of urban public transportation, The Estate is a 328 unit high-rise luxury development that offers spacious homes designed with the family in mind.
Taking on 3.68 acres of rare freehold land within the much sought-after Bangsar South locale, the project features two 45-storey towers that will play host astutely crafted residential units that are value enhanced by energy efficient design and lasting building materials that are fashioned to deliver a 100-year home for you and your family.
The boutique luxury development taking shape in the highly-vaunted locale of Bangsar South not only appeals with its fresh outlook on luxury lifestyle standards and immense investment potential, but also with its green credentials as The Estate has been rated a Building Sector Energy Efficient Project (BSEEP) by United Nation Development Programme (UNDP) and Jabatan Kerja Raya (JKR).
About Bon Estates
Bon Estates is a boutique developer with a strong focus in building well astutely designed homes. The Bon Estate team is rich with a wealth of international and local experiences from Abu Dhabi to Thailand to Kuala Lumpur.
Coupled with a strong team of award winning partners and designers, the developer carefully assembles the best talents and resources for every project.
The Estate, being a flagship project for Bon Estate in Kuala Lumpur has been given the strongest attention to detail to build the developer’s lasting identity.